Marketing Featured Southeast Asia

Citi elevates Lay Fang Tan as head of marketing and communications in APAC

Singapore – Citi, a multinational banking company, has recently appointed Lay Fang Tan as its head of marketing and communications for Citi Commercial Bank in the Asia-Pacific region.

Tan has previously worked as Citi Singapore’s vice president for corporate affairs and held the company’s senior VP for corporate affairs role for six years. 

She also held senior positions for IDC APAC’s marketing communications and media relations department for about five years. Prior to that, she also worked in the marketing and public relations department for the manufacturing company Hansgrohe.

Platforms Featured Southeast Asia

Citibank, Yahoo team up to enhance public literacy on personal finance

Singapore – Global financial services company Citibank and Yahoo have announced a partnership to create a dedicated personal finance hub geared towards diverse audiences, providing fresh perspectives on money and equipping them for their financial journey across different life stages.

Hosted on Yahoo Finance in Singapore, the hub–called ‘Life and Money; will see Citibank share expert insights and tips on personal finance with readers.

‘Life and Money’ will feature a specially curated selection of original content contributed by and jointly with Citibank, as well as relevant aggregated content from Yahoo Finance. With insightful explainers accessible in various multimedia formats such as articles, videos, and podcasts, the hub will cover a wide range of topics around personal finance and lifestyle. 

Some of the content topics will include saving, investing, advancing careers, achieving work-life balance, sustainable living, parenting, and other personal finance and lifestyle interests.

In addition, the content will address misconceptions, inspire new lifestyle habits, and provide actionable recommendations for readers of different life stages. Among them are first jobbers seeking financial independence, starter families purchasing their dream homes, mid-career professionals progressing through milestones, and seasoned achievers planning their ideal retirement.

Carol Tay, senior director sales for Southeast Asia at Yahoo, said, “As a leading source for finance news, Yahoo is focused on providing news and information that will help give our readers the confidence to make smart financial decisions. We are thrilled to partner with Citibank and build empowering content on personal finance, and help drive meaningful connections with audiences seeking rich insights that will help them achieve financial empowerment and lead their desired lifestyles.”

Meanwhile, Mylene Ong, head of digital sales and marketing at Citibank Singapore, commented, “Our partnership will give readers the opportunity to access Citibank’s latest personal finance insights and tips, as well as better serve our clients with an additional source of trusted finance-related content. We hope to provide a fresh and reliable financial perspective to those navigating life’s milestones, leveraging Yahoo’s strong editorial expertise and sizeable organic database.”