Australia – Following a competitive pitch, UM announces its appointment as the media agency of record for global automotive manufacturer Chery.
As the brand establishes itself in the market, UM’s duties cover every facet of media strategy, planning, and purchasing in Australia. With this support, Chery will be able to launch its new vehicle releases until 2024.
Speaking about the mandate, Anathea Ruys, CEO of UM, said, “It is fantastic news so early in the year and her team were excited to play a pivotal role in Chery’s Australian success. “UM’s strategic approach to media planning and buying will play a key role in bolstering Chery’s market presence in Australia connecting the brand with new audiences across various media platforms.”
She added, “With a shared vision of driving ambitious growth, we will together unlock new possibilities to engage audiences, helping Chery create a lasting impact in Australia’s competitive automotive landscape.”
Meanwhile, Mark Vukoja, brand and marketing director of Chery, stated, “We were very impressed with UM’s excellent understanding of our business and the agency’s creativity and strong effectiveness record, but it is their team’s passion for achieving results through open and collaborative partnerships that really made them stand out and we are delighted to welcome UM’s team to Chery’s agency village.”
“With an ambitious growth agenda, Chery aims to become one of Australia’s top automotive brands, having launched 2 new SUV models this year; the Omoda 5, Tiggo 7, and more models on the way in 2024,” Vukoja added.