Tag: Carrier
Bangkok, Thailand – Carrier has introduced a new approach to product sampling with ‘Brototype’, a life-size mockup designed to help consumers visualise air conditioners in their homes before purchase. Developed in collaboration with Yell Bangkok, the initiative—also referred to as ‘Boxk Up’—responds...
MARKETECH APAC spoke exclusively with CCAC, alongside Ace Saatchi & Saatchi, to discuss the collaborative effort on the creation of ‘Carrier Cool Spot’ and the broader implications of this innovative project for experiential marketing and urban design.
