Singapore – BuzzAR, the first woman-led metaverse startup in Southeast Asia, has recently raised US$3.8m in funding in a bid to create a more inclusive metaverse through family-friendly games, virtual reality (VR) and GameFi projects.

Said funding was led by venture ecosystem F50 Elevate in Texas, USA, regional venture capitals, angel investors including former Marina Bay Sands executive Ian Wilson, IP & Brand Protection expert, Peter Hlavnicka, former Google executive, among others.

BuzzAR’s ambition is to scale the metaverse business globally, after gaining accelerated growth in Southeast Asia, with A-list venues signing multi-year contracts, featuring the most exquisite venues to the global audience.

For Bell Beh, co-founder and CEO at BuzzAR, said that their startup is poised to be the first SEA metaverse startup that have fully scaled the enablers of the metaverse, including virtual reality and Avatar engine.

“In 2022, BuzzAR is launching the last 2 enablers, which are Web3 games and Social Networking (2022). The company is launching 3 GameFi projects, riding on BuzzAR’s HappyToon avatar engine, where 2 million avatars have been generated by users from 163 countries. There are investors in the pipeline to raise its first 8 figures funding to scale the vision of building an inclusive metaverse,” Beh stated.

Meanwhile, BuzzAR’s Co-Founder and CTO, Ken Lim, has published 20 games and amassed 20 million players without VC funding. Now, he joins BuzzAR with all the profitable business assets from Play Spirit Games, including The Cooking Game VR.