Brisbane, Australia – Media agency UM Australia has announced the appointment of Andrew Copeland as its general manager for Brisbane to help in sustaining the long-term growth plans in Queensland’s expanding market. He will report directly to Anathea Ruys, chief executive officer at UM Australia.
Copeland brings with him extensive experience in creating business strategies and growing revenues whilst discovering how clients can benefit from the media’s ability to connect consumers with brands. In his last stint, he was with Cummins&Partners as chief customer officer where he worked on media strategy and marketing science.
CEO Ruys said that appointing a digital native like Copeland will make UM “something different” in the Brisbane market whilst supporting its fully-integrated model and futureproof strategy.
“UM has fully integrated media across traditional and all forms of digital, technology and data. As we strengthen our national Futureproof planning approach to media, we want to ensure Brisbane is a shining example of delivering strategic dividends for our clients, our staff and our partners. Having a strong leadership team is key to making this happen,” she added.
Meanwhile, Copeland describes UM as an agency that has a wide range of capabilities in addressing and delivering better solutions for the business challenges of clients.
“Queensland marketers are some of the most commercially and technically savvy in the country and deserve an agency that can identify and deliver real solutions to real problems. That’s what we’ve built at UM and I’m excited about the work we’ll do this year,” said Copeland.
In January, UM Australia was appointed as the media agency of record of the Government of the Australian Capital Territory (ACT Government).