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Marketing Featured ANZ

UM Australia adds Andrew Copeland to Brisbane leadership team as GM

Brisbane, Australia Media agency UM Australia has announced the appointment of Andrew Copeland as its general manager for Brisbane to help in sustaining the long-term growth plans in Queensland’s expanding market. He will report directly to Anathea Ruys, chief executive officer at UM Australia.

Copeland brings with him extensive experience in creating business strategies and growing revenues whilst discovering how clients can benefit from the media’s ability to connect consumers with brands. In his last stint, he was with Cummins&Partners as chief customer officer where he worked on media strategy and marketing science.

CEO Ruys said that appointing a digital native like Copeland will make UM “something different” in the Brisbane market whilst supporting its fully-integrated model and futureproof strategy.

“UM has fully integrated media across traditional and all forms of digital, technology and data. As we strengthen our national Futureproof planning approach to media, we want to ensure Brisbane is a shining example of delivering strategic dividends for our clients, our staff and our partners. Having a strong leadership team is key to making this happen,” she added.

Meanwhile, Copeland describes UM as an agency that has a wide range of capabilities in addressing and delivering better solutions for the business challenges of clients.

“Queensland marketers are some of the most commercially and technically savvy in the country and deserve an agency that can identify and deliver real solutions to real problems. That’s what we’ve built at UM and I’m excited about the work we’ll do this year,” said Copeland.

In January, UM Australia was appointed as the media agency of record of the Government of the Australian Capital Territory (ACT Government).

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Marketing Featured ANZ

Red Havas names Haylie Marchant as new executive director for Brisbane team

Australia – Public relations agency Red Havas in Australia has just announced the leadership appointment of Haylie Marchant as its new executive director for the Brisbane office. 

Red Havas is part of the Havas PR Global Collective, a team of 1,300 consultants across 40 offices, including Sydney, Brisbane, Melbourne, and London, as well as New York, and Singapore. 

Marchant brings with her 15 years of experience in building and running agencies across Australia and the United States. Prior to joining Red Havas, she has previously worked as the principal at M2 Communications, where she provided PR and communications services and strategic consulting to clients in the technology, healthcare, and transport, as well as consulting industries. In addition, Marchant has spent 10 years at Haystac, where she established and grew the Brisbane office before taking on the role of national head of strategy in 2018.

As Red Havas’ new executive director for Brisbane, Marchant will be responsible for driving growth in the Brisbane market. She will also be joining the agency’s national senior management team.

Commenting on her new role, Marchant said that she is looking forward to working closely with the entire agency to build on its impressive foundations and further grow Red Havas Brisbane.

“I knew from the very first meeting that I wanted to join Red Havas. There was a complete alignment of values and business philosophies, underpinned by a genuine commitment to driving a people-led culture, which has never been more important than in today’s landscape,” said Marchant.

Meanwhile, Steve Fontanot, Red Havas and Havas Blvd’s managing director, commented that after an extensive search, they are excited to welcome Marchant to the leadership team. 

“When meeting Haylie, it was easy to see that we have a shared belief in a people-led culture, along with a strong point of view on the future of our industry. Her wealth of experience will deliver significant benefits to our clients in Queensland, as well as on a national level, through her contributions to the senior leadership team,” said Fontanot.