Tag: Brand refresh
Singapore – Marking 15 years in operation, 51Talk unveils a refreshed global brand identity and introduces a new character to enhance its online English learning experience. The updated brand introduces simplified lesson layouts and IP-guided interactions designed to make learning more supportive, interactive,...
Melbourne, Australia – Starbucks has reopened its Melbourne Central coffeehouse with a fresh look that blends local art and the city’s signature café culture. Sitting at the corner of Swanston Street and La Trobe, the store now seeks to do more than pour coffee—the flagship store forms part of...
Singapore – ComfortDelGro Corporation Limited has unveiled a comprehensive refresh of its Zig brand, unifying its point-to-point mobility services in Singapore under a single, tech-enabled identity. The move brings together the Group’s ride-hailing platform, taxi and private-hire rental, autonomous...
U.S. – Global bubble tea brand Gong cha has unveiled “Gong cha 2.0”, a sweeping digital and operational overhaul designed to boost franchisee profitability through advanced automation and modernised store designs. The initiative aims to scale efficiency by integrating “Super Wu”...
Singapore – Frasers Property Singapore has announced a refreshed retail brand and service identity across nine of its managed malls, aimed at creating more connected, inclusive, and vibrant community spaces that go beyond traditional retail. The initiative, branded as “A Frasers Experience”, introduces...
Singapore – CHAGEE is marking its eighth anniversary with a renewed global vision and a refreshed brand identity as the modern tea house continues to expand its international footprint. The milestone year sees the introduction of a new cup design inspired by the Ancient Tea Horse Road and follows...
Malaysia – International private healthcare group IHH Healthcare has partnered with brand consultancy Landor to unveil a refreshed corporate identity that unites its portfolio of hospital brands under a single, future-ready global brand. The new identity was unveiled during IHH Healthcare’s inaugural...
USA – Global pizza chain Domino’s has unveiled its first major brand refresh in 13 years, fusing its iconic heritage with a modern, vibrant look and sound aimed at engaging the next generation of pizza fans. The overhaul forms part of Domino’s effort to make every aspect of the brand as craveable...
The new look keeps the company’s name, shield emblem and signature heritage red, while presenting a more modern design.
According to the company, elements of the lion symbolise leadership, ambition, and forward-looking focus, while the wordmark has been updated to reflect confidence. The tagline has also been revised to “An OCBC Company.”
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