Tag: BourbonIT Challenge

Britannia’s ‘BourbonIT Challenge’ evolves into a multilingual, AI-assisted recipe experience
Britannia’s ‘BourbonIT Challenge’ evolves into a multilingual, AI-assisted recipe experience
Posted on November 5, 2025
by Lyene Marie Darang
National, India — Britannia Industries, in collaboration with WPP Media, has launched the second edition of the ‘BourbonIT Challenge’, introducing a voice-powered, multilingual version of the campaign designed to engage consumers in creative, AI-assisted recipe-making. The new BourbonIT Challenge 2.0...
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