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AU’s Southern Cross Austereo names Blair Woodcock as new head of regional content

Australia – Media company Southern Cross Austereo (SCA) in Australia has appointed Blair Woodcock, former assistant content director for Triple M Brisbane and group content director for Triple M Southern Queensland, to be its new head of regional content, effective 10 May.

Woodcock brings with him over 20 years of experience in the radio industry. He first joined SCA in 2008 as a breakfast announcer in Gladstone, and thereafter, became the content director for regional Queensland. Most recently, Woodcock was the assistant content director for Triple M Brisbane since 2020, as well as the group content director for Triple M Southern Queensland. In his new role, he will be leading SCA’s regional content initiatives, including its 79 regional Hit and Triple M stations around the country.

Commenting on his appointment, Woodcock said, “It’s truly exciting to get to work with a great bunch of people who love making content that connects to their local markets each and every day. Also, having worked in those markets, and alongside them in the past, it is a great honour to be leading our regional content teams. I can’t wait to dive right into this role.”

Meanwhile, Dave Cameron, the chief content officer of Southern Cross Austereo, said, “Blair has been a superstar at SCA since joining the organisation in 2008. He lives and breathes regional content and the passion he has for our regional business is unparalleled. I am confident that this appointment will help bring our mantra of Proudly National, Fiercely Local to life right across our regional footprint.”

SCA deems to be one of the leading media companies in the country. Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM, and DAB+ radio.