Tag: Azadeh Williams

Australia – Azadeh Williams, the founder and managing director of AZK Media, has joined the executive board of the Global AI Ethics Institute.

The Global AI Ethics Institute is a global think tank, addressing ethics applied to AI through cultural lenses. Founded in 2021 by renowned AI Ethicist Dr. Emmanuel Goffi and lecturer and owner of the FutureHR consulting firm Aco Momcilovic, the Institute is set to promote respect for cultural diversity, specifically in the field of ethics applied to AI.

Importantly, the Institute opens meaningful, ‘outside the box’ thinking and debate around the ethical implications of AI, offering an open-minded and non-judgmental forum where all voices are heard.

William’s new role at the executive board serves as a natural extension of her leadership position at AZK Media, where she drives critical narratives around AI, data and machine learning on behalf of technology companies around the world.

“As a PR agency that specialises in driving growth for technology companies in new and emerging markets, we’re in a unique position to educate, guide and provide tailored counsel to our clients around ethical AI frameworks to protect and uphold their reputation in an ever-changing, data-driven marketplace,” she said.

Williams added, “This recent executive board appointment is a natural extension of AZK Media’s ongoing commitment to amplify critical messages concerning the ethics of artificial intelligence beyond our clients to the wider global AI community.”

Meanwhile, Momcilovic commented, “At the heart of building sustainable ethical AI frameworks is communication. As a global technology communications leader, Azadeh’s executive board appointment is a valuable addition to our diverse community, and we welcome her contribution as we continue to drive education, debate and change across international and transcultural forums.”

In a conversation with Azadeh Williams, founder and managing partner at AZK Media, she talked about her path to founding AZK Media including previous stints as a global journalist, lecturer, and living out her passion for marketing and public relations before finally deciding to establish her own.

“It all started with a laptop, myself, and a dream. [After two years], [my spouse], a design and technology professor and investor, and I formed a partnership and [hired a slew of talented people]. [And now] we’ve served [plenty of clients] from all over the globe,” she shared in the ‘Empowered Women’ interview.

Azadeh emphasised, “Before I was a journalist, I was also a lawyer and being a lawyer really helped me understand accountability, transparency, contract negotiation, a lot of the wider business setup and structures that you really do need to be able to set up a framework and scale a business.”

During the interview with Azadeh, we asked about her most challenging experience as a mother and as a professional, and she shared, “My husband and I, we have a very modern relationship. I feel like [being a good example] for our daughter, [will help her understand] that we’re definitely pushing all the boundaries that are what is expected from women and men in relationships and in business. 

“You know, when you’re servicing clients around the world across nine different time zones while also trying to spend meaningful time with your family, I believe delegating is a necessity. That’s for sure,” Azadeh adds. 

Listen to the full conversation with Azadeh over on YouTube, where she talks about her leadership philosophy as well as her advice for women marketers struggling in finding a balance between personal and professional life.