Tag: Automotive
Unlike conventional automotive advertisements, footage of the run was shot, edited and uploaded in real time as the event unfolded.
Carro said the fresh capital will support efforts to meet growing interest in both used cars and new PHEVs, particularly in Southeast Asia, where demand is rising alongside economic expansion, a growing middle class and government incentives for electric vehicles in markets such as Indonesia and Tha...
United States – Ford Motor Company has introduced Ready Set Ford™, its first new global campaign in more than 15 years, signalling a bold new era for the brand and a renewed commitment to customers worldwide. The Ready Set Ford campaign is designed to spark confidence and help people feel ready...
Manila, Philippines – Ford Philippines has introduced the #iDriveFord campaign to highlight the experiences of its vehicle owners and strengthen the brand’s connection with its community. The campaign encourages Ford drivers to post photos or videos on Facebook, Instagram, or TikTok, use the hashtag...
Singapore — Mercedes-Benz Singapore has named Allison Worldwide as its new strategic communications partner, reinforcing the brand’s commitment to deepening cultural relevance and customer engagement in one of Asia’s most competitive luxury markets. The partnership spans earned media, influencer engagement,...
Singapore — Jaguar Land Rover (JLR) has appointed Garth Turnbull as managing director for the Asia Pacific region, aiming to strengthen its luxury brand presence across the diverse market. Turnbull described his main role: “I’m responsible for leading our iconic modern luxury brands across a diverse...
The automaker said the collaboration aims to resonate with a new generation of Malaysians who appreciate both heritage and forward-thinking design.
Media outlets in the Philippines show high confidence (65%) in Chinese automotive brands, according to a report from market research firm CARMA.
Developed in collaboration with production house CRATER, the campaign captures the aspirations of its target audience while showcasing the GMC Yukon Denali’s professional-grade capability and promise to deliver more in every moment.
Hyundai MOBIS, the South Korean automotive supplier, has introduced a new global campaign focused on next-generation mobility, targeting Millennials and Gen Z drivers.
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