Tag: Automobile Manufacturer

Australia –Performance automobile manufacturer Spartan Motor Company has appointed DBC2 as its marketing agency of record. DBC2 has been tasked with developing the brand identity of Spartan Motor Company, including a new style, messaging, and brand strategy. 

Additionally, they will be in charge of PR, content production, website updates, and digital advertising for the planned Australian release of Spartan’s limited-edition performance vehicle, The Spartan.

In order to strengthen Spartan’s position in Australia, DBC2 is also tasked with creating a dealer service network and marketing alliances with track day organisers and complementary companies.

Dale Brittain, founder and managing director of DBC2, said, “Adding Spartan Motor Company to our burgeoning client roster further positions DBC2 as a leader in the auto sector, and reaffirms our commitment to excellence, crafting cutting-edge strategies and delivering impactful results for our clients.” 

He added, “Our team is thrilled to work alongside such an iconic and globally-renowned brand to help accelerate Spartan’s growth ambitions as it launches into Australia’s highly competitive performance and track car market.”

Meanwhile, Peter and Nicholas Pap, co-Owners of Spartan Motor Company, said, “After following DBC2’s recent Tasmanian performance car road trip on social media we knew we wanted to work with their team: they understand automotive marketing to its core plus their team drive performance cars which appeared to us to be the perfect combination to help engage our target audience and amplify brand awareness.” 

They concluded, “Harnessing DBC2’s extensive experience and network across the automotive sector is an ideal perfect foundation to launch Spartan into the market, and we are excited about the partnership and the results it will yield.”

Yokohama, Japan — Automobile manufacturer Nissan Motor has announced a senior management change in its communications division as it appoints Lavanya Wadgaonkar, current divisional manager in charge of global communications, to now become the vice president of global communications, effective as of April 01, 2022.

Wadgaonkar holds an extensive understanding of the industry with over 27 years of international experience in strategic communications, public affairs, brand management, marketing and sustainability. Prior to joining Nissan in 2012, Wadgaonkar worked at a printing company, Lexmark, petrochemical conglomerate, Reliance and diversified power management company, Eaton in various leadership roles in communications and marketing.

Wadgaonkar previously spearheaded and developed the communications and external and government affairs functions for Nissan Asia and Oceania. Now in the new role, she is tasked with the responsibility to lead all of Nissan’s communications including building the company’s reputation globally, engaging the internal and external audiences and driving sustainability communications.

Wadgaonkar will continue to report to Sadayuki Hamaguchi, corporate vice president for Nissan Global Communications.

Shanghai, China, — Porsche, the German automobile manufacturer specializing in sports cars, has announced the appointment of Michael Kirsch, current CEO of Porsche Japan, as the new president and CEO of Porsche China, Hongkong and Macao effective on June 1, 2022.

Kirsch holds extensive leadership experience in the automotive manufacturing industry. He has held the position of CEO of Porsche Japan since 2019. Prior to that, he previously held the same position at Porsche Korea for three years. Between 2012 and 2016, he gained a detailed insight into Porsche China in his role as chief operating officer. His other notable employments were holding senior management positions at BMW and at an international hotel chain.

Detlev von Platen, member of the executive board responsible for sales and marketing at Porsche AG, commented, “In his various roles, Michael Kirsch has contributed to successfully develop Porsche in Asia and he is the ideal choice as CEO of Porsche China – one of our most important markets worldwide. Michael has been very successful, especially when dealing with customer satisfaction and service quality. I am confident that he will set further strong impulses with plenty of valuable initiatives for the Chinese market and will continue to increase the impact of our brand there.”

Kirsch takes over following the departure of Jens Puttfarcken, who is moving to Audi AG to take on the role of head of sales for Europe. Puttfarcken held the president and CEO positions for Porsche China, Hongkong and Macao since 2018.

“Jens Puttfarcken has excellently positioned our brand in China and successfully expanded both the customer base and the dealer network. He has been leading a dedicated and strong team in China which keeps Porsche always connected and engaged in this dynamic market. We thank him for his great commitment and wish him all the best for his new responsibilities,” Platen said.

During the tenure of Puttfarcken, China continued to be Porsche’s largest single market since 2015. The market is strategically important to the brand with its size, great dynamics and innovation strength. Under the previous leadership of Puttfarcken, Porsche continuously expanded its business footprint and invested in terms of electrification, innovation and digitalization. In addition, Porsche Digital China was founded in 2019 and spun off at the beginning of 2021. Moreover, the foundation stone was laid for the establishment of a research and development satellite location in Shanghai, which is due to open in 2022.