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Tag: Australia

Christine Watts named as DEPT’s client director for creative and media in Australia
Christine Watts named as DEPT’s client director for creative and media in Australia
Posted on February 18, 2025
by Teddy Cambosa
In this new role, Watts will contribute to the marketing and tech services company's growth leading relationships with clients such as eBay, Ancestry, Canon, Grill'd, and PBS Kids.
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Australia Post taps oOh!media’s reo in launching retail screen network
Australia Post taps oOh!media’s reo in launching retail screen network
Posted on February 14, 2025
by Teddy Cambosa
Leveraging reo’s in-class retail media expertise, the in-store screen network will engage Australia Post’s customers at pivotal moments, whether they’re sending or collecting a parcel, or using other Australia Post services.
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R/GA Australia tapped by recording label One Dat to develop brand’s strategy and identity
R/GA Australia tapped by recording label One Day to develop brand’s strategy and identity
Posted on February 14, 2025
by Teddy Cambosa
The brand continues to champion a nurturing, innovative approach to artist management, cementing its place as a cornerstone of the Australian music scene. One Day is committed to elevating and amplifying the future of Australia’s new creative landscape, inspiring confidence in the next generation. 
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Industry veteran Matt Thomas launches own reputation management agency
Industry veteran Matt Thomas launches own reputation management agency
Posted on February 14, 2025
by Teddy Cambosa
Founder Matt Thomas said the newly formed agency bridges the gap between brand and reputation with a unique approach combining both strategic vision and a deep understanding of the ecosystems in which organisations operate. 
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Afterpay Own It
Afterpay launches 'Own It' campaign to champion financial savvy Australians
Posted on February 13, 2025
by Teddy Cambosa
In collaboration with creative agency 72andSunny, the 'Own It' brand film takes centre stage, following a confident protagonist through a reimagined Afterpay purchase moment. This hyper-stylised narrative showcases Afterpay users as informed, proud, savvy consumers, challenging outdated perceptions of...
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Macca’s asks ‘What side are you on?’ in vibrant new McSmart campaign via DDB Sydney
Macca’s asks ‘What side are you on?’ in vibrant new McSmart campaign via DDB Sydney 
Posted on February 12, 2025
by Teddy Cambosa
The campaign also celebrates this next level of choice with some unique personalities demonstrating their passion for some of Macca’s most-loved sides, whether they’re Sundae stans, Nug lovers, Cheeseburger buffs or Chicken ‘n’ Cheese fiends. 
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Think HQ expands agency remit to three brands under Lipton Teas and Infusions
Think HQ expands agency remit to three brands under Lipton Teas and Infusions
Posted on February 10, 2025
by Teddy Cambosa
The work will build on the success achieved for the Lipton brand over the past four years by Sydney-based agency LOUD, and more recently, by Think HQ after it acquired the business last year.
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Claxon unveils new rebrand as it finalises Embark integration
Claxon unveils new rebrand as it finalises Embark integration
Posted on February 7, 2025
by Teddy Cambosa
For Claxon CEO Daniel Willis, the rebrand is more than just a visual refresh - it’s a bold declaration of what Claxon stands for. 
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Braze expands AU presence with ANZ headquarters, local data centre
Braze expands AU presence with ANZ headquarters, local data centre
Posted on February 7, 2025
by Teddy Cambosa
ANZ has become a priority market for Braze—its fastest-growing region in APAC—thanks to successful partnerships with brands including Wesfarmers, Canva, REA Group, David Jones, and Cashrewards.
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Nearly two-thirds of Australians say they would respond more to contextually-relevant ads
Nearly two-thirds of Australians say they would respond more to contextually-relevant ads
Posted on February 6, 2025
by Teddy Cambosa
The report also highlights that trust in contextually relevant ads was considerably higher, with 70% of non-neutrals saying they put more faith in the former than the latter.
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