Tag: Asian Paints
India – Asian Paints has launched a new campaign for its Damp Proof product, emphasising the long-term reliability of its waterproofing solution for Indian homes. Featuring actors Ranbir Kapoor and Saurabh Shukla, the campaign underscores the brand’s message that not all waterproofing products offer...
India – Asian Paints has unveiled the Rang De India (Colour India), a musical tribute celebrating the colours, emotions, and unity that cricket brings to Indian homes. The campaign seeks to capture the nationwide enthusiasm for cricket, from living rooms transformed into stadiums to streets echoing chants,...
India — Asian Paints has launched a series of fan engagement activities as part of its new role as the official colour partner of India Home Cricket under its association with the Board of Control for Cricket in India (BCCI). The initiatives, introduced during the South Africa tour of India, aim...
Mumbai, India — Asian Paints has collaborated with Spotify for its I-POP event, marking the first time the two brands have partnered. The event, which celebrated India’s pop music movement, featured a mix of music and visual art, bringing together fans and Spotify Premium subscribers for an invite-only...
India – To help reunite families separated in the massive crowds of Maha Kumbh 2025, Asian Paints has launched a heartfelt initiative featuring two towering installations serving as lost-and-found landmarks. Family separation is a common challenge at large gatherings like the Maha Kumbh. Authorities...
Moonfolks developed the name, branding, packaging, shopper and communication materials and managed the media planning and buying. The PR campaign is also led by Moonfolks.
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