Tag: Àsia Pacific
As consumer expectations continue to evolve across Asia-Pacific, one shift is becoming impossible for marketers to ignore: messaging is rapidly emerging as the new frontline of customer experience. By 2026, real-time, two-way conversations—once a “nice-to-have”—will form the core of brand engagement,...
The jury is comprised of seasoned professionals who will evaluate entries across various categories, bringing their expertise to recognise outstanding achievements in the advertising field.
Michihiko explained that they also strengthened partnerships with many external companies
We recently sat down with Margaret Key, chief executive officer at MSL APAC for our latest Agency Leadership Decoded interview, as she shares her guiding principles of leadership and her outlook on MSL’s growth in the region.
Archetype has also noted that Lee’s role would not be replaced, and instead its collective of local leaders across APAC will be empowered to drive regional growth, supported directly by their global management team.
This has catapulted into one of the most viral and talked about brand topics on Chinese social platform Little Red Book, sparking passionate discussions on how women are expected to look as they grow older, and courageously sharing the choices they’ve made to stand apart and find their truest selves...
Australia – Hotwire Global Communications, the global technology communications and marketing consultancy, has taken a significant step towards its presence in the Asia Pacific (APAC) region by fully integrating GetIT, a top B2B technology marketing agency. This integration follows Hotwire’s acquisition...
All country managers in the APAC will now report to Randa, who will work together with them to identify and develop new income opportunities in the creator and influencer marketing industry.
Amira Kanifah has been appointed by the company to manage business development in Jakarta. She has over a decade of experience in market research in Asia, including important stints at Nielsen and Kantar.
The data also shows that China and the Philippines lead the region in most number of esports followers, accounting for 20% each of the total followers in APAC.
