Marketing Featured Southeast Asia

Mediabrands APAC promotes Naomi Michael to lead as chief marketing and comms officer

Singapore – Mediabrands, the media and marketing solutions division of Interpublic Group (IPG), has announced a new chief marketing and communications officer for APAC, Naomi Michael. Michael comes from her previous title as head of marketing and communications for the agency in the region. 

The newly created role will be based in Mediabrands’ APAC RHQ in Singapore and will report directly to Leigh Terry, the CEO of Mediabrands APAC.

In her new position, Michael will now be responsible for providing strategic consulting and communications planning across the key network business pillars of media responsibility, DE&I, and sustainability and purpose. Michael will also continue to promote the differentiated positioning of the Mediabrands agencies reinforced by a centralized network value structure.

Michael commented, “I look forward to taking a more strategic operations focus, working closely with our executive team on integrated communications strategies that promote awareness and understanding of the Mediabrands network purpose, values, and approach to supporting its people, its clients, and the communities in which it operates.”

In bolstering its APAC senior leadership team, the agency has also announced the elevation of HR Director Zarka Khan-Iltaf to become the new chief talent officer for the APAC region.

“These two leadership positions will continue to work in close partnership with myself to build out our CSR and DEI pillars with clear and measurable regional goals, as we work towards achieving defined sustainable business practices for our people, and our organization,” commented Terry.

Platforms Featured APAC

Amazon’s Twitch expands APAC team with new senior hires

Singapore – Amazon’s live streaming service Twitch has announced that it has appointed two former Dentsu International heads Mandar Kambli and Sunil Yadav to be its newest leads for the APAC team. Kambli will join as Programmatic Enablement Lead, while Yadav will be assuming the role of Agency Development Lead.

In August, Twitch named a new marketing head for APAC, and the latest hires come as it continues to grow its team in Singapore and across the whole region.

Kambli comes to Twitch with 14 years of industry experience with agencies, ad tech, and publishers. He was with Dentsu from 2015-2019 where he led programmatic product, supply, and data initiatives across the region. He was most recently the head of advertising platforms for product listing app Carousell.

Meanwhile, Yadav brings with him 20 years of expertise across advertising, media planning, and digital communications. He was previously president of APAC at Dentsu’s media innovation and investment arm Amplifi where he managed media buying and media partnership. Notably, he built its programmatic agency Amnet, across 14 markets, and launched its content agency TheStoryLab in APAC. Prior to Dentsu, he worked with media agencies Mindshare and Starcom, and TV company Mediacom.

At Twitch, Kambli will be responsible for developing and supporting Twitch revenue growth across multiple regions and sharing his expertise on programmatic. With it, he will be helping enhance Twitch’s work with its customers and manage a number of key relationships. Yadav’s role, on the other hand, will charge him with the task of leading all agency partnership negotiations and relationships. He will help build upon Twitch’s success in other regions to help APAC brands and their media agency partners develop deeper relationships with the brand.

“Our pace hasn’t slowed since our last key hires in APAC, and we’re excited to bring key team members in Mandar and Sunil aboard,” said Steve Ford, vice president of Twitch for sales in APAC.

“As new users in APAC and across the world are continuing to come to Twitch, they’re finding their community and forming lasting bonds with creators. Our continued expansion will make for a better experience for these new users, as well as the brands that excite them. We’re planning even more big hires across APAC in 2020 and beyond, and look forward to taking exciting new steps in a number of markets here,” added Ford.

On the new role, Kambli said, “I’m excited to join Twitch during this period of unprecedented activity and growth in APAC. Twitch is multiplayer entertainment – it’s unique, interactive, live, and such an exciting place to be, whether you are a viewer, creator, advertiser, agency, partner, or anyone in between. And our goal is to work hand-in-hand with everyone to make the most of it.”

Meanwhile, Yadav commented, “On Twitch, everyone comes together to celebrate, learn, and grow their interests and passions, and I’m looking forward to helping agencies to learn about how to best work on Twitch to do new and exciting things. Gaming and live streaming are two areas where APAC’s audience and its passion are unparalleled, and we are just scratching the surface of the exciting new things that are possible for brands on Twitch’s platform.”

Twitch has also announced the start of its first salespeople based in Taiwan, providing a physical presence to support early inroads that Twitch has made with partners and organizations in the country. The new hires in Taiwan join the existing content and marketing teams in its office location.