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Tag: Amperity

Accent Group appoints Amperity to accelerate its first-party customer data strategy
Accent Group appoints Amperity to accelerate its first-party customer data strategy
Posted on December 12, 2023
by Teddy Cambosa
In partnership with Amperity, Accent Group will look to unify, manage and activate its customers from multiple online and offline touchpoints to deliver personalisation at scale.
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Amperity reports higher paid media adoption amongst businesses
Amperity reports higher paid media adoption amongst businesses
Posted on October 31, 2023
by Teddy Cambosa
The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.
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Buy-in
What’s NEXT: Preparing executive ‘buy-in’ for martech success
Posted on October 16, 2023
by MARKETECH APAC
Securing executive buy-in is critical. More than just a checkbox, it's the fuel that propels organisational transformation forward. When leadership fully embraces the journey, they not only pave the way for change but also inspire their teams to rise to the challenge.
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Virgin Atlantic taps Amperity to deliver AI-powered unified customer profiles
Virgin Atlantic taps Amperity to deliver AI-powered unified customer profiles
Posted on September 12, 2023
by Teddy Cambosa
As part of its ongoing data transformation, the travel company will use the CDP to create a personalised ecosystem and improve the digital experience.
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Shiseido Americas teams up with Amperity to enhance digital CX
Shiseido Americas teams up with Amperity to enhance digital CX
Posted on August 3, 2023
by Teddy Cambosa
As consumer shopping preferences and behaviours evolve, Shiseido Americas will be using the assistance of Amperity in bringing a comprehensive solution to managing multiple data sources across its various brands to advance their marketing goals. 
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Marketers, is perfectionism holding you back? Set yourself free with first-party data
Marketers, is perfectionism holding you back? Set yourself free with first-party data
Posted on May 5, 2023
by MARKETECH APAC
At the recent MARKETECH APAC’s What’s NEXT 2023: Marketing in Asia Pacific conference, industry leaders from Amperity and Arktic Fox addressed the challenges marketers are facing in today's digital landscape.
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Growth agenda trumps first-party data strategy in brands’ priorities, reveals this Aussie study 
Posted on April 28, 2023
by MARKETECH APAC
The Australia-focused study showed that growth agenda is one of the top priorities for 78% of Australia-based digital and marketing leaders and their teams in the year ahead.
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Automotive business Servco taps Amperity to handle customer data strategy
Automotive business Servco taps Amperity to handle customer data strategy
Posted on April 20, 2023
by Teddy Cambosa
Servco has previously worked with Amperity in 2019 to connect siloed customer data across its businesses, create accurate 360-degree views of their customers and households, and get actionable business insights to better build customer trust.f
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Parent firm of Forever 21, Reebok hands customer data business to Amperity
Parent firm of Forever 21, Reebok hands customer data strategy to Amperity
Posted on April 12, 2023
by MARKETECH APAC
Authentic Brands Group is looking to create unified customer profiles across its portfolio of more than 40 world-renowned brands.
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Amperity strengthens APAC presence with new heads for business strategy, solutions consultancy
Amperity strengthens APAC presence with new heads for business strategy, solutions consultancy
Posted on February 16, 2023
by MARKETECH APAC
CDP Amperity has announced seasoned hires Rian Smith and Sam Bessey as its new business director and lead solutions consultant, respectively.
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