Marketing Featured South Asia

Indian live learning platform instrucko names Alphabet Media as communications partner

India – Online language learning platform instrucko in India has partnered with public relations agency Alphabet Media to be its new communications partner.

Instrucko specializes in teaching various languages including English, French, Spanish, and Hindi. It also offers public speaking and creative writing to children from the age of three to fifteen years. 

As part of the partnership, Team Alphabet will be responsible for handling the strategic communications and media relations for the platform.

Devvaki Aggarwal, the co-founder and CEO of instrucko, commented, “We are looking forward to working with Alphabet Media and are looking forward to a strong partnership. Our common love for storytelling is what makes this partnership exciting.”

Meanwhile, Alphabet Media’s Founder Tejal Daftary, commented that ed-tech is definitely an upcoming domain and to be the PR partner for Instrucko, which is a unique education platform, feels amazing. 

“Our main objective would remain to continue to help the brand grow as we communicate their story to the media and further strengthen their popularity as a go-to platform for kids and young adults,” said Daftary.

Just recently, Alphabet Media has also announced a partnership with global luxury vehicles company Maserati in India and was tasked to handle its strategic planning, media relations, and digital campaigns, as well as providing integrated communication solutions.

Marketing Featured South Asia

Maserati India awards PR, digital duties to Alphabet Media

India – Global luxury vehicles company Maserati in India has awarded its public relations and digital mandate to communications agency Alphabet Media.

Maserati is an Italian manufacturer of luxury automobiles including a tradition of successful cars, namely the Quattroporte flagship, the Ghibli sports sedan, and the Levante.

As per the mandate, Alphabet Media will be responsible for Maserati’s strategic planning, media relations, digital campaigns, and providing integrated communication solutions in the country.

Bojan Jankulovski, the head of operations at Maserati India, shared that the brand is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design.

“The partnership with Alphabet Media is the embodiment of all these values. We are pleased to onboard the agency as our communications partner in India and we look forward to a great working relationship with the team,” said Jankulovski.

Meanwhile, Alphabet Media’s Founder Tejal Daftary commented that they are delighted to get the opportunity to work for an iconic brand like Maserati in India. 

“We are committed to delivering Maserati customer experience through well-planned communications to further strengthen the brand’s presence in the country,” said Daftary.

Alphabet Media is a public relations and communications agency that provides strategic and integrated solutions. It also offers services across public relations, marketing communications, and digital communications.