Melbourne, Australia – Creative agency BMF has announced that Richard Woods, former head of account management, and Aisling Colley, former deputy head of account management, have been elevated to the roles of general managers to continue the agency’s growth trajectory.

Woods, who was promoted to head of account management in 2020, joined the Enero Group over six years ago. During his tenure at BMF, Woods has delivered award-winning campaigns during his time at the agency, including for TAL Life Insurance.

Speaking about his appointment, he said, “I’ve been lucky enough to work for two amazing companies within the Enero Group, and while the merger between BMF and Naked was always an exciting opportunity, I wasn’t expecting it to be the most enjoyable years of my career to date.” 

He added, “I found an agency with values they truly demonstrate, a leadership team which balances ambition with empathy, and a team of amazingly talented people that cares so much about the work. I’ve loved every minute and long may it continue in this new role alongside Ais.” 

Meanwhile, Colley has been at BMF for over 10 years, successfully climbing the ranks to deputy head of account management in 2020. For the past four years, Colley has led one of the industry’s most coveted accounts, ALDI.

Speaking on her appointment, she said, “I’m grateful to have been with BMF throughout most of its life and I have to say we’re in a time where it’s never been better. BMF continually produces world-class work, has a key focus for people development and happens to be home to some of the best humans on this planet. I’m absolutely thrilled to be appointed general manager and can’t wait to get stuck into it when I return later in the year.”

Stephen McArdle, CEO at BMF Australia, said, “Over their combined 16 years at BMF, Aisling and Rich have been integral to the growth of our business, our people, and our clients. They don’t just have the talent and heart to make incredible things happen, but they have the guts and kindness to keep building BMF and our culture.”