Singapore – GumGum, the contextual-first global digital advertising platform, has appointed Niall Hogan as general manager for JAPAC (Japan, Australia, and Asia Pacific), effective immediately. 

In this new position, Hogan will lead GumGum’s media advertising business in Singapore, Japan, Australia, New Zealand, and growing JAPAC markets through sales, customer success, and operational delivery. As the team leader of more than one hundred employees, Hogan’s main objective will be to increase income while maintaining GumGum’s standing as a provider of innovative, and contextual advertising solutions. 

Hogan was tasked with positioning GumGum as a reliable partner for agencies and advertisers in the face of growing privacy concerns and governmental laws, all while focusing on managing the constantly changing digital landscape. His objectives include making GumGum the premier media choice in JAPAC and showcasing The Mindset PlatformTM as the company’s offering for contextual, creative, and attention media buys. 

Hogan will work closely with regional leaders in Japan, Australia, and Southeast Asia to strengthen GumGum’s position as a contextual media partner for advertisers and agencies. 

Having founded and grown four different media and digital businesses on two continents, Hogan brings his expertise to GumGum. He was essential to the creation and growth of essential Ad Science (IAS) in the UK and then in Southeast Asia, having been the company’s first non-US hire. Hogan most recently held the position of first APAC employee at Ogury, helping to develop the business as one of the area’s providers of privacy-first solutions. 

Commenting about his appointment, Hogan expressed, “I’m thrilled to join GumGum and lead its JAPAC operations during such a transformative period in the digital advertising landscape. As the industry continues to evolve rapidly, I aim to position GumGum as the ultimate choice for advertisers and agencies navigating this dynamic terrain. By harnessing the power of GumGum’s innovative Mindset Platform, we are committed to delivering unparalleled results and insights. Together with our talented team, we aim to shape the future of contextual-first advertising, where relevance and engagement co-exist with privacy and consumer trust.” 

Meanwhile, Sorrel Osborne, head of media, APAC, at GumGum, said, “We are excited to welcome Niall to the GumGum family. With his wealth of experience and proven track record in spearheading successful ventures across diverse markets, we are confident that Niall will play a pivotal role in driving our expansion efforts in the rapidly evolving Asia-Pacific region. His strategic vision and leadership will undoubtedly strengthen our position as the leading contextual and attention measurement platform, delivering exceptional value to both our clients and partners.”