Philippines —The Globe Group has created AdSpark Holdings Inc. to consolidate initiatives around its adtech and data capabilities. It will be part of the 917Ventures’ portfolio of industries. To lead AdSpark Holdings is Nikko Acosta, who will serve as its CEO. Acosta also retains his position as chief strategy officer of the Globe Group.
Comprising the holding company are digital and mobile marketing solutions provider AdSpark, multi-channel messaging platform M360, intelligence-powered solutions provider iNQUiRO, and adtech startup Deep Sea. This initial portfolio forms a strong base foundation where the Globe Group’s digital advertising and data business can further thrive and scale.
On the other hand, Acosta, AdSpark Holdings’ new CEO, is one of Globe’s proven, steadfast, driven, and results-oriented leaders with nearly 20 years of experience across mobile, broadband, enterprise, international, and content. He has amassed general management experience working and collaborating with people.
Ernest Cu, CEO and president of Globe, said, “Our assets and capabilities in data, advertising, and Customer Relationship Management for B2B sit in various parts of the Globe Group and render solutions to customers independently.”
Cu adds, “But it has now become imperative to synergize and capitalize on their collective capabilities, increase operational efficiencies, build compelling solutions on data and ad-tech, and innovate at a macro level to maximize opportunities.”
Vince Yamat, MD of 917Ventures, the wholly-owned corporate venture builder subsidiary of Globe, shared, “With Acosta at the helm, we are confident that he can bring AdSpark Holdings to greater heights.”
The Globe Group’s growing portfolio encompasses services around telecommunications, ICT, financial technology, health, retail, outsourcing, entertainment, digital media, ad-tech and data. These allow its customers and partners to leverage digital and technology-based products and services for their business and lifestyle needs.