Tag: Ad measurement
United States – Meta has announced updates to its ad measurement and attribution systems, aiming to give advertisers clearer insights into the impact of their campaigns, while simplifying reporting across platforms. The new changes are designed to help advertisers understand campaign performance more...
Through the service expansion, the agreement between Nielsen and Google will integrate the YouTube CTV measurement service, inclusive of co-viewing, into Nielsen ONE Ads to measure audiences in these markets.
The adtech company has previously provided advertisers with measurement tools that include viewability and invalid traffic for placements across Facebook and Instagram.
By partnering with ANZ-based CTV providers, DoubleVerify gives these providers the opportunity to measure their ad inventory.
Adjust's feature gives advertisers a complete view of the user journey from CTV ad view through to mobile app install measurement.
![[Campaign] Canva Japan Anime](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Canva-Japan-Anime.jpg)