Recent Articles
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)
Singapore – Canon Singapore is celebrating the 20th edition of its annual Canon PhotoMarathon by expanding the event into a three-day festival designed to bring together photographers, creators, hobbyists, gamers, artists, and families. Dubbed Your Canon Event, the free public festival will run from...
Jakarta, Indonesia — Global social entertainment platform WePlay has launched a football-themed campaign with Indonesia national team player Justin Quincy Hubner, strengthening fan engagement by giving supporters a platform to celebrate and share their hopes for the future of Indonesian football. The...
Sydney, Australia — Mountain Dew has launched its new ‘Flavour Hunt’ activation, transforming the release of its latest drinks into a social-first treasure hunt designed to drive product discovery, retail traffic, and consumer engagement. Created by brand experience agency Curious Nation in partnership...
![[Report] China claims 5 spots in world's top 10 real estate brands](https://marketech-apac.com/wp-content/uploads/2026/07/Report-China-claims-5-spots-in-worlds-top-10-real-estate-brands.jpg)
China – China continues to dominate the global real estate brand landscape, accounting for five of the world’s 10 most valuable real estate brands despite a 29% drop in the combined value of its property brands, according to the latest report from Brand Finance. The Brand Finance Real Estate 25...
Singapore —Tourism Malaysia has launched its culinary campaign, “Flavours of Malaysia” in Singapore, using food as a key marketing platform to build excitement for the highly anticipated Visit Malaysia 2026 (VM2026) national campaign. Running from 1 June to 12 July 2026 at Food Capital in Grand Copthorne...
![[Creative Work] Henkel’s got2b turns hair colour into a summer cooling solution](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Henkels-got2b-turns-hair-colour-into-a-summer-cooling-solution-.jpg)
Henkel’s got2b turns hair colour into a summer cooling solution with new campaign via I&S BBDO Japan
Tokyo, Japan – Henkel Japan’s hair colour brand got2b has teamed up with I&S BBDO Japan to launch “COOL COLOR,” a campaign that repositions hair colouring as a practical way to stay cooler during Japan’s increasingly extreme summers. The campaign comes as Japan experiences...
India — Flipkart is bringing internet culture into its latest marketing campaign by turning viral buffalo Don into the face of its annual GOAT Sale, using humour and a real-life internet sensation to build excitement around its biggest shopping event. Created by Talented, the campaign introduces Don,...
![[Appointment] Laqshya Media Group](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Laqshya-Media-Group.jpg)
Mumbai, India – Laqshya Media Group has appointed Bharat Bhushan Kedia as Senior Vice President & National Head – Planning & Buying, strengthening its leadership team as the company looks to enhance strategic media planning and buying capabilities across India. Based at the company’s Mumbai...
Kuala Lumpur, Malaysia — MISC Group has launched ‘Weathered Into Instincts,’ a new campaign to mark the Day of the Seafarer, putting the spotlight on the people behind the world’s supply chains. Created with creative agency Chariot, the campaign celebrates the physical resilience and instincts that seafarers...
Manila, Philippines – Lazada Philippines is strengthening its support for Filipino micro, small, and medium enterprises (MSMEs) through the relaunch of its LazGrow Together campaign and expanded partnerships with government agencies aimed at accelerating digital business growth. The renewed initiative...
