Recent Articles
Vietnam – Ruder Finn Era, an integrated Southeast Asian communications consultancy, has appointed senior communications leader Huong (Hailee) Le as Managing Director for Vietnam. Based in Hanoi, Le will head the consultancy’s operations in Vietnam, overseeing the firm’s local business and...
![[Experience] Raffles Hotel x Cambodia x PH](https://marketech-apac.com/wp-content/uploads/2026/07/Experience-Raffles-Hotel-x-Cambodia-x-PH.webp)
Manila, Philippines – Raffles Grand Hotel d’Angkor and Raffles Makati are partnering for a two-part bar takeover series that will see bartenders from the two luxury hotels exchange venues and showcase cocktails inspired by Cambodian and Filipino flavors. Dubbed “Philippines to Cambodia x Cambodia...
New Delhi, India —Samsung has launched a series of teaser films ahead of Galaxy Unpacked, offering the first glimpse of its next vision for Galaxy foldables while building anticipation for its upcoming product announcements. Released across Samsung’s social media channels, the campaign uses familiar...
![[Feature] Scoot x Spiderman INTERVIEW](https://marketech-apac.com/wp-content/uploads/2026/07/Feature-Scoot-x-Spiderman-INTERVIEW.webp)
Movie marketing has evolved well beyond the traditional trailer-to-ticket advertising. Today, brands aren’t simply promoting films—they’re becoming part of the stories themselves. Whether through retail activations, themed dining experiences or immersive travel campaigns, entertainment intellectual...
Eagle Eye's Personalised Challenges platform uses artificial intelligence to generate individualised promotions based on a customer's purchase history, predicted behaviour and responsiveness to promotions.
![[Campaign] L'Oreal Sustainability](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-LOreal-Sustainability.webp)
Manila, Philippines – L’Oréal Groupe has launched the third and largest edition of its global #JoinTheRefillMovement campaign, bringing together 18 brands, four business divisions and 28 refillable products in an effort to make refillable beauty more accessible and mainstream. Timed to coincide...
Kuala Lumpur, Malaysia — As brands compete for attention during football’s biggest global tournament, GO Communications has taken a different approach with the launch of ‘Furry Forecast,’ a football-themed corporate social responsibility (CSR) campaign that swaps sports pundits for rescue animals to...
![[Campaign] Enterprise x TSLA](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Enterprise-x-TSLA.webp)
Singapore – Enterprise Singapore has launched a new campaign to reposition standards as a strategic growth enabler rather than a compliance requirement, marking the rollout of its Standards & Conformance (S&C) 2035 Roadmap. Created by The Secret Little Agency (TSLA), the campaign aims to shift...
![[Appointment] We](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-We.-Communications-APAC.webp)
Singapore – We. Communications has strengthened its advisory capabilities across Asia-Pacific with two senior leadership appointments, naming Arif Rajab as Managing Director of Corporate Advisors and promoting Brian Keenan to Managing Director of AI & Data Advisors. The appointments expand the agency’s...
Indonesia — Mulia Hotels & Resorts has launched an enhanced version of its mobile app, giving guests a more personalised and convenient way to plan, manage, and enjoy their stay through a single digital platform. Designed to support guests before arrival and throughout their visit, the updated app...
