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Category: Southeast Asia

Globe’s Valentine’s Day campaign a cuddly tribute to pets
Globe’s Valentine’s Day campaign a cuddly tribute to pets
Posted on February 15, 2022
by Teddy Cambosa
This Valentine's Day campaign by Globe shows that we must also love our pets, and is a call for animal welfare in the country.
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ZALORA taps Optimizely to improve UX across their platform
ZALORA taps Optimizely to improve UX across platform
Posted on February 14, 2022
by Teddy Cambosa
ZALORA will be using Optimizely’s Experimentation Platform which facilitates targeted and personalised Web A/B testing.
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Carsome-and-VMLYR-Commerce-Campaign
Carsome’s CNY campaign is a two-page print wrap across MY’s top five daily newspapers
Posted on February 14, 2022
by Kathleen Murata
Created with VMLY&R COMMERCE Malaysia, the CNY campaign by Carsome aims to express the love that family members have for each other.
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Marriott Bonvoy, Bali.com team up for one-stop platform for Bali travel arrangements
Marriott Bonvoy, Bali.com team up for one-stop platform for Bali travel arrangements
Posted on February 14, 2022
by Teddy Cambosa
The partnership between Marriott Bonvoy and Bali.com comes after the announcement of reopening tourism in Bali.
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BMW-Group-and-Publicis-Groupe-Malaysia-1
Publicis Groupe Malaysia bags BMW account
Posted on February 14, 2022
by Kathleen Murata
The remit will see Publicis Groupe Malaysia overseeing the strategic planning, creative advertising, and digital of BMW's Motorrad and MINI.
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ZAP PH taps Algonomy’s CDP to boost personalized customer loyalty
ZAP PH taps Algonomy’s CDP to boost personalized customer loyalty
Posted on February 11, 2022
by Teddy Cambosa
Philippines-based ZAP has partnered with algorithmic decisioning solutions Algonomy to adopt the platform's technology for ZAP merchants.
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Petronas’ new original drama series to depict fortitude, resilience among Malaysians
Petronas’ new original drama series to depict fortitude, resilience among Malaysians
Posted on February 11, 2022
by Teddy Cambosa
'366' is the newest series from Petronas which follows the story of a Malaysian family as they go through this times' difficulties and concern.
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What’s NEXT: How BNPL can be a merchant enabler for retailers in Asia
What’s NEXT: How BNPL can be a merchant enabler for retailers in Asia
Posted on February 11, 2022
by MARKETECH APAC
Due to the financial inclusion it creates, BNPL services are taking digital consumers by storm. Here are the ways it's able to be a powerful merchant enabler for retailers.
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Canva PH launches #SayItSaCanva campaign with new visual designs for Valentine’s Day
Canva PH launches #SayItSaCanva campaign with new visual designs for Valentine’s Day
Posted on February 11, 2022
by Teddy Cambosa
#SayItSaCanva is the newest campaign by graphic design platform Canva to celebrate the upcoming Valentine's Day.
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Mutant-SG-new-leaders
PR agency Mutant welcomes new leaders for Singapore team
Posted on February 11, 2022
by Kathleen Murata
Following the appointments, Mutant said it has exciting plans to set up offices in new markets including Indonesia and the Philippines.
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