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Category: Southeast Asia

Universal Studios Singapore breaks ground on latest ‘Minion Land’ venture
Universal Studios Singapore breaks ground on latest ‘Minion Land’ venture
Posted on May 27, 2022
by Teddy Cambosa
Universal Studios Singapore has unveiled its newest attraction -Minion Land. Illumination's famous characters are set to welcome tourist when they open in 2024.
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Amplitude
Amplitude launches Amplitude Analytics to expand insights deeper into marketing metrics
Posted on May 27, 2022
by MARKETECH APAC
With the use of Amplitude Analytics marketing and product teams can measure campaign and channel performance alongside downstream product metrics like user engagement and retention.
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Tourism-Malaysia-and-Expedia-Group
Malaysia’s tourism marketing agency ties with Expedia Group to scale inbound travel to Malaysia
Posted on May 27, 2022
by Kathleen Murata
Tourism Malaysia and Expedia Group will spotlight Malaysia’s unique tourist attractions, as well as promote variety of accommodations.
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This fried chicken ad mashes up all generation ideas into one ad–quite literally
This fried chicken ad mashes up all generation ideas into one ad–quite literally
Posted on May 27, 2022
by Teddy Cambosa
Five Star Chicken crowdsourced every idea they could get from both the young and old generation into a seven minute ad.
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Teads announces strategic partnership with Singapore Media Exchange
Teads announces strategic partnership with Singapore Media Exchange
Posted on May 26, 2022
by Teddy Cambosa
The strategic partnership will enable the Singapore Media Exchange to leverage Teads’ array of monetisation solutions across devices and formats.
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MoneyLion-led digital bank earns nod to operate in Malaysia
MoneyLion-led digital bank earns nod to operate in Malaysia
Posted on May 26, 2022
by Teddy Cambosa
The digital banking license will give MoneyLion, AEON Credit and AFS the ability to create a digital bank that will offer services which will promote financial inclusion to customers in Malaysia.
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AppZaloot x GO
AppZaloot appoints GO Communications as partner agency
Posted on May 26, 2022
by MARKETECH APAC
Putting communities at the heart of its operations, AppZaloot has pledged to conduct business in a completely different way, channelling a percentage of its revenue back to communities, funding local projects, which are picked by members of the community.
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Singapore’s first Peanuts-themed snow house to come to Changi Airport this June
Singapore’s first Peanuts-themed snow house to come to Changi Airport this June
Posted on May 26, 2022
by MARKETECH APAC
The double-storey snow house at Terminal 3 of Changi Airport features recreational activities that let kids recreate winter memories.
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SO-Sofitel-Hua-Hin-and-Redhill-PR
Redhill appointed as SO Sofitel Hua Hin’s PR agency in Singapore
Posted on May 26, 2022
by Kathleen Murata
As part of the PR remit, Redhill will be working with SO Sofitel Hua Hin to raise awareness of the resort and boost its reputation.
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Raymond-Dizon-Mediabrands-Philippines
Mediabrands appoints Raymond Dizon to newly created role of chief integration officer for PH
Posted on May 26, 2022
by Kathleen Murata
Raymond Dizon will be leading strategic partnerships, direction, and digital product development and integration across Mediabrands.
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