Category: Southeast Asia
The partnership between Viva Communications and Ongo Smart Advertising marks a significant milestone in the evolution of in-car advertising in the Philippines.
The physical gathering was the culminating event of the rewards platform’s voting exercise which lasted for the whole month of March where users got to vote for their most favourite brands on the platform.
The new initiative comes days before the Holy Week festivities by Catholics, namely Maundy Thursday, Good Friday, and Easter Sunday.
This year, Durex took a step further by introducing real food in a box through the 'Happiest Meal' in their April Fools campaign.
In the Philippines, brands are no stranger to these quirky April Fools’ gags, and so we listed some of the wittiest campaigns they did for this particular day.
The said campaign is done in collaboration with global content studio Mediabrands Content Studio (MBCS).
Called the Knowledge Studio by APRW, the new training arm aims to bring organisations’ ears to the ground with regard to the performance of their media presence.
Audi will also host a series of thought leadership panel discussions featuring industry leaders across STEM, business, and sustainability areas.
‘Summer Playground’ is ShopBack's lifestyle event which gathered KOLs, media, and key partners last 17 March.
With the acquisition, Elliot & Co. will help broaden Vividthree’s service portfolio and bolster value for customers.
