Category: Southeast Asia
Singlife's new campaign via MullenLowe Singapore uses the quintessentially local expression "Caaaaan!" throughout its marketing and communications assets, highlighting the parallels between its brand story and Singapore's national journey.
Carousell Campus also houses the Group’s first ‘Capabilities Centre’, which brings the group’s brands and subsidiaries into one single location to streamline operations, integrate capabilities for authentication and inspection, as well as allow for more efficient collaboration.
In a statement, the company plans to sell its activities under the foodpanda brand in Singapore, Cambodia, Laos, Malaysia, Myanmar, the Philippines and Thailand.
This is part of the agency’s new vision of creative excellence, reinforcing VMLY&R’s positioning as a powerhouse for brand experience (BX) and customer experience (CX).
These findings come at a time where children in Singapore are spending more time online than ever before, with four out of five local children now spending one to six hours online daily for education and entertainment.
In order to get this message across and reach the hearts of Singaporeans, the campaign ‘Hawker Nation’ hijacks the media landscape of August 2023, giving hawkers the ‘Presidential’ treatment they deserve.
Philippine Airlines (PAL) joined forces with travel technology company Expedia Group to launch its one-stop travel website, PAL Holidays, that offers travellers a convenient and comprehensive platform for all their travel needs.
In line with SHAREit’s growing expansion within the ASEAN region, her appointment seeks to shore up the various offerings and business solutions that the company has to offer within the region.
Following this, airasia Superapp will also undergo a brand refresh and change its name to ‘airasia move’ in the near future as part of the ongoing transformation.
Yeo’s and Forsman and Bodenfors integrated brand campaign features new vibrant packaging, new product films, and the ‘Drinkable Garden’ exhibit, which explores new brews and partnerships, culminating in an eventful brand activation.
