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Category: Southeast Asia

Grab, OpenAI announce partnership to design and deliver AI-enhanced experiences to users
Grab, OpenAI announce partnership to design and deliver AI-enhanced experiences to users
Posted on May 31, 2024
by Teddy Cambosa
This partnership uniquely combines the development of AI tools for Grab users and partners with an initial pilot deployment of ChatGPT Enterprise for Grab employees.
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smf-campaign
Singapore Maritime Foundation unveils new immersive campaign showcasing diverse career paths in maritime industry
Posted on May 30, 2024
by Aliza Carmona
The Singapore Maritime Foundation (SMF) has launched its latest talent attraction campaign that illustrates the exciting and purposeful career pathways into Singapore’s global and dynamic maritime industry.
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Epson’s revitalised brand message for SEA focuses on being ‘engineered for good’
Epson’s revitalised brand message for SEA focuses on being ‘engineered for good’
Posted on May 30, 2024
by Teddy Cambosa
The shift from its former brand message ‘It's In the Details’ heralds a new purpose for Epson to go beyond product excellence and leverage on technology as a way to enrich communities.
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Salesforce
Salesforce partners with IMDA to strengthen AI capabilities of Singapore SMEs in new initiative
Posted on May 29, 2024
by MARKETECH APAC
Salesforce's new Data+AI Boost SME Program intends to assist SMEs in utilising their valuable but frequently underutilised data assets, which are generally dispersed across numerous systems such as customer relationship management (CRM) systems, data lakes, and legacy systems. This effort aims to establish...
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Singapore’s Gambling Regulatory Authority appoints AKIN as creative agency of record
Singapore’s Gambling Regulatory Authority appoints AKIN as creative agency of record
Posted on May 29, 2024
by Teddy Cambosa
This partnership marks a significant step in GRA's digital communications journey to raise awareness of the role of GRA and increase the visibility of the GRA brand.
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GrabAds’ Ken Mandel on the rise of retail media networks, how SEA marketers should dive into this
GrabAds’ Ken Mandel on the rise of retail media networks, how SEA marketers should dive into this
Posted on May 29, 2024
by Teddy Cambosa
MARKETECH APAC recently spoke exclusively to Ken Mandel, regional managing director and head of GrabAds and brand insights at Grab to learn more about the benefits of RMNs for advertisers and what case studies should the industry note in terms of RMN application.MARKETECH APAC recently spoke exclusively...
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AI-at-work
Majority of Filipino leaders advocate AI adoption at work for competitive edge
Posted on May 29, 2024
by Aliza Carmona
A staggering 89% of leaders in the Philippines believe their company needs to adopt AI to stay competitive, according to a report from Microsoft Corp. and LinkedIn.
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MBCS
MBCS Academy Launches 'Work & Study' program for underprivileged Malaysian youth
Posted on May 29, 2024
by MARKETECH APAC
The 'Work & Study' program at MBCS Academy is especially intended for school dropouts from Malaysian B40 SPM and STPM classes, which correspond to families from the lowest 40% of income earners in Malaysia. Successful applicants can pursue a subsidised diploma or degree program at a partner university,...
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Trip.com Group forms strategic partnership with Megaworld Hotels & Resorts, Vinpearl hospitality brands
Trip.com Group forms strategic partnership with Megaworld Hotels & Resorts, Vinpearl hospitality brands
Posted on May 29, 2024
by Teddy Cambosa
These strategic partnerships with Megaworld and Vinpearl are driven forward by Trip.com Group's 'Local Focus, Global Vision' ethos, aimed at enhancing the travel experience for inbound and domestic travellers.
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Behind the tongue-in-cheek short-form content: How Home Credit PH understands Gen Z behaviour to garner traction for product deals
Behind the tongue-in-cheek short-form content: How Home Credit PH understands Gen Z behaviour to garner traction for product deals
Posted on May 28, 2024
by MARKETECH APAC
Manila, Philippines – With the rise of short-form content within the marketing industry through Tiktok and other social media platforms, memes have integrated itself as the emerging marketing strategy for brands and companies to garner interest towards their campaigns. One such company who jumped in...
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