Category: Southeast Asia
While affordable AI technologies and the appetite to harness them exist among retailers, there is a key challenge that is often absent from the frantic discourse found online or in the press: determining specific use cases that add value.
Thailand – The Stop Gambling Foundation and Dentsu Creative Thailand have joined forces to launch an initiative that turns the tactics of gambling ads against themselves to expose the risks of online gambling and protect Thai youth from addiction. The “Tit for Tat: Stop Online Gambling” campaign...
Singapore – ING, a strategic communications consultancy specialising in the built environment, has announced its global expansion with the launch of its first international office in Singapore, reinforcing its commitment to supporting clients in key global markets. ING offers a range of services, including...
Indonesia – AnyMind Group has announced an exclusive distribution partnership with ACRO Inc. to expand the reach of its Japanese lifestyle cosmetics brand, THREE, in Indonesia. Previously available in Indonesia through department stores, THREE faced challenges with stringent import regulations, regulatory...
The new hires include Martin Coppola as creative director, Wynn Gray as art director, Seth Low as junior art director, Luna Teo as copywriter, and Jodi Ong as junior copywriter.
How can MSMEs balance digitalisation with meeting customer needs without becoming overwhelmed? The key lies in understanding their customers' unique shopping journeys and enhancing their experience incrementally with targeted digital solutions.
Indonesia – Jackie W.K. Jeong, a marketing professional with 18 years of experience in global retail strategy and brand development, has been appointed as the new head of retail and campaign at Cheil Indonesia. With experience leading projects across Europe, North and South America, and the Middle East,...
Moreover, he will lead the company’s commitment to innovation and service excellence, ensuring customers continue to have access to diverse choices and services at competitive prices.
Indonesia – Google Play and DDB Group Singapore have introduced a new campaign that reimagines family gatherings during Ramadan, turning them into virtual gaming experiences. Launched on 4 March in Indonesia, the ‘Level Up Ramadan with Google Play’ campaign highlights how gaming has become a shared activity...
The ‘Journey to Better SG’ campaign invites survivors, caregivers, family members or friends of a patient to share stories of healing.
