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Category: Platforms

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Freeview launches new TVC campaign, unveils new leader for marketing and insights
Posted on June 7, 2022
by MARKETECH APAC
Freeview has launched a new on-air awareness campaign across Australia’s free-to-air networks to reintroduce viewers to its free premium content.
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Citcon expands payments presence throughout APAC region
Citcon expands payments presence throughout APAC region
Posted on June 7, 2022
by Teddy Cambosa
Citcon, a global all-in-one payment platform, has announced its latest expansion efforts in the Asia Pacific region including integrations with popular platforms like Alipay and WeChatPay.
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Digital payments in India to constitute nearly 65% of all payments by 2026: report
Digital payments in India to constitute nearly 65% of all payments by 2026: report
Posted on June 6, 2022
by Teddy Cambosa
According to PhonePe and BCG, India’s Unified Payments Interface (UPI) system has supercharged India’s transition to non-cash payments, especially in person-to-person (P2P) fund transfers.
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Pinterest to acquire AI powered shopping platform for fashion, THE YES
Pinterest to acquire AI powered shopping platform for fashion, THE YES
Posted on June 6, 2022
by Teddy Cambosa
Pinterest believes that THE YES's leadership, innovative technology, and brilliant team help accelerate Pinterest’s vision for it to be the home of taste-driven shopping.
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Coins.ph signs with PBA as exclusive crypto partner
Coins.ph signs with PBA as exclusive crypto partner
Posted on June 6, 2022
by Teddy Cambosa
Through PBA’s first crypto partnership, Coins.ph will have brand presence featured throughout the Philippine Cup, its premier tournament.
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Pinterest expands partnership with Shopify
Pinterest launches ads feature, expands Shopify partnership in Japan
Posted on June 3, 2022
by Teddy Cambosa
Pinterest is continuing the global momentum of its advertising program with the launch of ads in Japan. Alongside this, they have also expanded their Shopify partnership to the nation.
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Super-Indonesia-funding-1
Indonesia-based social commerce platform Super raises US$70m in new funding to boost capabilities
Posted on June 3, 2022
by Kathleen Murata
Super will be launching cosmetics products, as well as a feature for community agents to track end-consumer transactions.
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ONE-Esports-and-LCK-2022
ONE Esports appointed as official media partner for League of Legends Champions Korea
Posted on June 1, 2022
by Kathleen Murata
The partnership will see ONE Esports managing the production of localised content related to LCK Summer Split 2022.
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WATInsights
Hyperlocal economy to flourish in India: report
Posted on June 1, 2022
by MARKETECH APAC
The hyperlocal approach enables the brands to reach out to their target customers directly, removing the middlemen and retail stores as part of the traditional business model.
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Political, gov’t entities nab lion’s share of total ad spend in AU for Q1
Political, gov’t entities nab lion’s share of total ad spend in AU for Q1 
Posted on June 1, 2022
by Teddy Cambosa
Government ad spend in Australia has reached a value of $3.449b–an increase of 19.2% on the same period in 2021.
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