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Category: Platforms

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SG gov’t partners with Starcom SG, Publicis Play to launch immersive urban farming game on Roblox
Posted on December 11, 2023
by Aliza Carmona
The Ministry of Communications and Information (MCI) and Singapore Food Agency (SFA) have forged a partnership with Publicis Media’s Starcom Singapore and Publicis Play to launch ‘SG Farm Tycoon’ on Roblox.
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MarketMedia, Meta team up to launch ‘Meta Managed Partner Ads’
MarketMedia, Meta team up to launch ‘Meta Managed Partner Ads’
Posted on December 11, 2023
by Teddy Cambosa
The technology works by applying insights captured from on-site, off-site, and in-store data from The Warehouse Group’s online stores, apps, and millions of weekly visits to The Warehouse, Noel Leeming, TheMarket, Warehouse Stationery and Torpedo7.
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Twitch to shut down South Korean operations next year, citing rising operational costs
Twitch to shut down South Korean operations next year, citing rising operational costs
Posted on December 7, 2023
by Teddy Cambosa
In a blog post by Twitch CEO Dan Clancy, he stated that they have put a lot of effort into finding ways to continue operating in the country by reducing costs. It is worth noting that the platform tried experimenting with peer-to-peer (P2P) livestreaming, as well as reducing the maximum video quality...
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SEPHORA Malaysia unwraps holiday season in style with first-ever 3D interactive show in Kuala Lumpur
Posted on December 6, 2023
by Aliza Carmona
Global beauty retail brand SEPHORA has officially launched its latest 'Unwrap Their Beautiful' holiday season campaign, which featured a 3D interactive showcase on the capital city's largest 3D screens.
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Singapore Airlines’ Kris+ brings lifestyle rewards app to Australia via Airwallex
Posted on December 4, 2023
by Aliza Carmona
Kris+ by Singapore Airlines has selected global fintech platform Airwallex to power the extension of its lifestyle rewards app to more than 1.3 million KrisFlyer members in Australia.
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Shinsegae Duty Free’s new Christmas campaign opens holiday season with 3D wonderland
Posted on December 1, 2023
by Aliza Carmona
Shinsegae Duty Free Shop has transformed its exterior walls into a Christmas wonderland in the newest 'Check into Shinsegae Duty Free: Magical Holiday’ campaign in South Korea.
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L’Oreal Travel Retail APAC, Alipay+ enter partnership to further understand regional purchasing behaviours
L’Oreal Travel Retail APAC, Alipay+ enter partnership to further understand regional purchasing behaviours
Posted on December 1, 2023
by Teddy Cambosa
The advanced digital solutions of Alipay+ technology, partnered with L’Oréal’s mega portfolio of brands in both online and offline touchpoints, connect global shoppers to traveler-centric brand experiences.
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ADA, Databricks forge strategic alliance for enhanced e-commerce, marketing analytics
Posted on November 30, 2023
by Azunta Gaviola
Singapore – Independent data and digital transformation company ADA, has recently forged a partnership with data and AI company Databricks, aiming to provide best-in-class technology solutions to boost the company’s corporate value.  In this collaborative endeavour, ADA intends to combine its data...
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BackLite Media partners with Location Media Xchange to expand advertiser access in UAE
Posted on November 29, 2023
by Aliza Carmona
Location Media Xchange (LMX), the enterprise software provider for out-of-home (OOH) media owners, has announced its partnership with UAE-based digital-out-of-home (DOOH) advertising company BackLite Media to offer advertisers access to a more expanded inventory.
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The landmark Australian Cancer Plan unveils new digital experience for website via Paper Moose
Posted on November 29, 2023
by Aliza Carmona
Cancer Australia, the lead cancer control agency for the Government of Australia, has worked with independent creative agency Paper Moose to launch an elevated digital experience for its landmark Australian Cancer Plan (The Plan) website.
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