Category: Platforms
Google and the Singapore Tourism Board (STB) have officially unveiled the expansion of their augmented reality (AR) guided tour ‘Merli’s Immersive Adventure’ with new iconic landmarks in Singapore.
In an advisory sent out by the network on its television channel, it indicated that the cessation of its operations will roll out across free-to-air TV, cable TV, and digital platforms. This advisory has been also posted across its social media channels.
According to the survey, DBS Paylah! achieved the highest index score (27.5) in contrast to other payment provider players. For context, the index score is an overall measure of brand health, calculated as the average of its impression, quality, value, corporate reputation, customer satisfaction and...
In an industry as rapidly changing as digital marketing, it is surprising how many search marketing fundamentals have held for so long. For more than a decade, SEO specialists have carefully curated keywords and content optimisation in order to hit Google’s front-page results. However, this is set to...
Despite this discrepancy, marketers across regions say that brand awareness is the leading benefit of in-app advertising, regardless of their primary advertising objectives.
Most of the participants report that commercials often cause them to stop playing games. Respondent preferences include wanting in-game advertisements to rotate within a gaming environment or to be seasonal. Some claim that these advertisements don't inspire people to make in-person purchases, while...
Manila, Philippines – Targeting several countries in the region, MARKETECH APAC has announced the launch of its new sister publication brand UpTech Media, aimed at providing the latest technology news and insights across Asia-Pacific. This strategic launch follows the company’s commitment to keeping...
The Communications and Multimedia Content Forum of Malaysia (Content Forum) has rolled out its inaugural supplementary guideline, ‘The OCC Guidelines’ on updated best practices for online curated content service providers.
In an update article posted by Byron Perry, founder and chairman of Coconuts Media, he said that while its online component will be shut down, its BK Magazine, Soimilk, and Grove brand studio will continue operating. Moreover, the online publication will still remain up as an archive for online read...
Global commerce company CommerceHub has announced its rebranding to Rithum, bringing together multi-channel commerce solution ChannelAdvisor, distributed inventory platform Dsco, and UK-based AI startup Cadeera under a single name.
![[Partnership] Sanrio IP](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Sanrio-IP.webp)