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Category: Platforms

miq-hoppr-ctv
MiQ partners with Hoppr to deliver access to ultra-premium ad inventory on CTV in Singapore
Posted on June 27, 2024
by Aliza Carmona
MiQ, a programmatic media partner to brands and agencies, has partnered with Hoppr, a connected TV (CTV) platform, to enhance customers’ access to ultra-premium inventory with a first-in-market guaranteed view in Singapore.
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viddsee-risingjoy
Viddsee partners with Risingjoy to bring Chinese microdramas to Southeast Asian audiences
Posted on June 24, 2024
by Aliza Carmona
Viddsee, a short-form drama platform, has joined forces with Chinese content investment and licensing company Risingjoy to bring and introduce the popular Chinese micro drama content to Southeast Asia.
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Superbank, Grab
Superbank integrates banking services into Grab to provide Indonesian users with improved financial inclusion 
Posted on June 21, 2024
by MARKETECH APAC
The partnership allows millions of Grab users and partners to open accounts, save money, and make payments without having to download an additional app. 
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IAS expands brand safety and suitability measurement for YouTube
IAS expands brand safety and suitability measurement for YouTube
Posted on June 19, 2024
by Teddy Cambosa
This integration with YouTube aims to provide advertisers with enhanced tools for safe and effective campaign management.
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Tata Communications secures five-year broadcasting deal with World Athletics
Tata Communications secures five-year broadcasting deal with World Athletics
Posted on June 14, 2024
by Teddy Cambosa
Through this partnership, Tata Communications will empower World Athletics to captivate a global fan base and forge lasting connections with the sport by amplifying the excitement and drama of live global athletics competitions.
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Live streaming platform SOOP launches beta with sports & entertainment content, alongside monetisation features
Live streaming platform SOOP launches beta with sports & entertainment content, alongside monetisation features
Posted on June 13, 2024
by Teddy Cambosa
Following the launch, the platform has quickly attracted streamers broadcasting a wide variety of content, ranging from popular esports and multiplayer titles and ‘Let’s Play’ single player gaming sessions, to virtual avatar and ‘IRL’ streamers.
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Bank BTPN’s Jenius taps Perx Technologies to boost digital bank’s customer engagement
Bank BTPN’s Jenius taps Perx Technologies to boost digital bank’s customer engagement
Posted on June 11, 2024
by Teddy Cambosa
Through the partnership, by introducing the concepts of gamification and instant gratification into every day personal banking experiences the Perx Loyalty Engagement Platform and Jenius aim to transform and uplift the quintessential thought relationship a consumer has with his or her lifestyle banking...
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More Filipinos gravitate towards online spaces than traditional real-life communities
More Filipinos gravitate towards online spaces than traditional real-life communities: report
Posted on June 10, 2024
by Teddy Cambosa
Manila, Philippines – Many Filipinos now find themselves gravitated towards their respective online communities than engaging with traditional and real-life communities–highlighting how social media algorithms hold immense power in shaping communities. This is according to the latest Filipino-centric...
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ZALORA launches AI-powered chatbot across SEA users
ZALORA launches AI-powered chatbot across SEA users
Posted on June 7, 2024
by Teddy Cambosa
ZALORA’s new customer service AI-powered chatbot is the result of a partnership between ZALORA’s technology team and Forethought, a provider of customer-first AI experiences. 
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OpenX announces international expansion of CTV offering
OpenX announces international expansion of CTV offering
Posted on June 5, 2024
by Teddy Cambosa
In parallel, OpenX is enhancing TV by OpenX in the US to deliver future-proofed and differentiated data-driven curation to high-quality biddable CTV.
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