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Category: Marketing

Singapore-Red-Cross-Health-Sciences-Authority-Digital-Campaign
Singapore Red Cross, Health Sciences Authority embrace ‘digital’ with virtual recognition of blood donors
Posted on June 14, 2021
by Teddy Cambosa
Launched in partnership with the Health Science Authority, the latest campaign by the Singapore Red Cross aims to give tribute to the never-ending support from its blood donors over the years.
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Digital advertising to make up about 60% of NZ advertisers’ budget in 2021
Digital advertising to make up about 60% of NZ advertisers’ budget in 2021
Posted on June 14, 2021
by MARKETECH APAC
According to a report by MAGNA, most of the digital growth within New Zealand's ad landscape will come from ad spend on mobile formats.
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dentsu ph pride campaign
This hyperspecific Filipino website aims to teach respectful language towards LGBTQIA+ community
Posted on June 14, 2021
by Kathleen Murata
Dentsu Philippines has rolled out a new website, with the aim to educate people on how to speak with LGBTQIA+ individuals respectfully.
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On-Demand-Consumer-Behavior-China-Shopping-Report (1)
Latest report unveils exponential growth of on-demand consumption among Chinese consumers
Posted on June 14, 2021
by Teddy Cambosa
According to JD.com and Dada Group, millenials dominate the on-demand shoppers in China, which contribute to the exponential growth of product categories online.
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Nike-Grind-Court-Hong-Kong-Sustainability
Nike HK unveils first-ever local grind court—made from 20k pairs of used sneakers
Posted on June 11, 2021
by Teddy Cambosa
The Nike Grind Court in Hong Kong is one of the projects by Nike that merges the message of sustainability and physical activity for all.
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iFLy Singapore Ruder Finn Asia
iFly SG to amp up position in sports space, taps PR agency Ruder Finn Asia
Posted on June 11, 2021
by MARKETECH APAC
iFly Singapore is a state-of-the-art skydiving destination in Singapore aiming to bolster its branding in the lifestyle space.
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Greater-Bay-Area-Retailers-KPMG-GS1-HSBC-Study
About 73% of Greater Bay Area retailers applying localized digital strategies: report
Posted on June 11, 2021
by Teddy Cambosa
The latest study by KPMG, GS1 and HSBC shows that retailers in the Greater Bay Area shows how much there is in store for these merchants to develop to their digital strategies.
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glenn cole the one club
The One Club names 72andSunny’s Glenn Cole as new board chairman
Posted on June 11, 2021
by Kathleen Murata
Glenn Cole takes helm as the new board chairman of The One Club for Creativity, alongside new vice-chair Pum Lefebure.
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Top retailers in PH: SM Retail, 3 local firms lead rankings
Top retailers in PH: SM Retail, 3 local firms lead rankings
Posted on June 10, 2021
by MARKETECH APAC
The rankings were greatly affected by the needs of the Filipinos in the pandemic, who favored specialist retailers and e-commerce above else.
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wunderman thompson hk sheungyan lo
Wunderman Thompson moves APAC creative head Sheungyan Lo to focus on HK team
Posted on June 10, 2021
by Kathleen Murata
Creative veteran Sheungyan 'Mayan' Lo joins Wunderman Thompson Hong Kong as its new chief creative officer.
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