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Category: Marketing

Lazada-Philippines-Pride-Month-Campaign
‘Don’t be sorry for who you are’, Pride Month campaign for Lazada PH says
Posted on June 21, 2021
by Teddy Cambosa
Lazada PH shows in latest campaign how we should veer towards general respect and love for members of the LGBTQIA+ community.
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close comfort sg ooh 1
Aircon brand Close Comfort unveils new animated brand ambassador
Posted on June 21, 2021
by Kathleen Murata
Sustainable air conditioning brand Close Comfort has unveiled its new animated brand ambassador named 'Ooh'.
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SaSa
HK’s SaSa to close about 20 stores, eyes stronger O2O business
Posted on June 18, 2021
by MARKETECH APAC
With online sales on the rise, the beauty retail chain now eyes the integration of its offline and online stores.
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The Works
The Works Australia bolsters senior leadership team with two new elevations
Posted on June 18, 2021
by Kathleen Murata
Australia's creative agency The Works has elevated Kristie Thistlethwaite and Jasmine Lansdell to boost its leadership team.
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Grab-Philippines-Statement-Delivery-Riders
Grab PH issues statement amid rider partners’ homophobic remarks towards BTS
Posted on June 18, 2021
by Teddy Cambosa
Grab Philippines, in its statement, alludes to not tolerating homophobia, and the commit to teach their delivery riders about inclusivity.
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gmsv x carat
General Motors Specialty Vehicles ANZ names Carat Melbourne as media partner
Posted on June 18, 2021
by Kathleen Murata
General Motors Specialty Vehicles has tapped Carat Melbourne to handle its media business for its ANZ operations.
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Banked Taiwanese nods to baring financial info if for personalized offers: survey
Banked Taiwanese nod to baring financial info if for personalized offers: survey
Posted on June 17, 2021
by MARKETECH APAC
Preferential pricing has been a main feature in services such as ride-hailing and insurance, and maybe it's time banks leverage the same strategy.
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MDC Partners adds Aussie agency This is Flow as affiliate to tap into local market
MDC Partners adds Aussie agency This is Flow as affiliate to tap into local market
Posted on June 17, 2021
by MARKETECH APAC
MDC Partners has recently launched the global affiliates program, where in it taps local talent in order to serve brands a synergy of media and tech capabilities.
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CL-2NE1-Johnnie-Walker-Campaign-South-Korea
2NE1’s CL invites viewers to ‘keep walking’ for progress in latest Johnnie Walker campaign
Posted on June 17, 2021
by Teddy Cambosa
Formerly of 2NE1, solo artist CL is the latest brand ambassador of Johnnie Walker for its global campaign.
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citrine one pr agency
PR agency Citrine One Malaysia tapped by institutions for project on conserving biodiversity
Posted on June 17, 2021
by Kathleen Murata
Forestry Department of Peninsular Malaysia and UNDP have chosen marketing comms firm Citrine One Malaysia to be their PR agency of record.
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