Category: Marketing
New research from Reprise unveils the significant changes evident across consumer behavior in Asia-Pacific.
Abhik Banerjee, former vice president, is the new chief operating officer for Madison Media's business unit in Delhi, Madison Media Plus.
Lewis Steele joins Clemenger BBDO Sydney as the new head of social, to lead the agency's social and content arm, Flare Sydney.
Matt Houltham, formerly of Havas Media, is the new chief marketing officer of research firm Glow.
The new 'Hong Kong's Wallet' campaign by HSBC's PayMe features the country's hottest actor and singer, Keung To.
SCMP’s new product aims to provide unparalleled intelligence and insights on China for enterprises and corporate organizations.
It's easy to fall into the trap of adopting the same a B2C marketing approach, but to hit business objectives, tailor-fitting is utterly required.
Following the unveiling of Mindshare's new brand proposition 'Good Growth', the agency has also announced several new leadership appointments.
Global automotive brand Audi will be officially launching its 'Skysphere' concept at an online broadcast called ‘Celebration of Progress’.
Hill+Knowlton in China will aid businesses to reflect environmental awareness business strategies in line with COP15 conference in the country.
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