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Category: Marketing

Chinese-Expats-Purchasing-Power-Singapore-EternityX
SG brands should bank heavily on strong purchasing power from Chinese expats: survey
Posted on September 20, 2021
by Teddy Cambosa
The latest survey by EternityX unveils the various media and means SG brands can utilize to bring their services closer to Chinese expats.
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One Shot Closer BCA
Business Council of Australia brings Aussies ‘one shot closer’ to return to normal life in new campaign
Posted on September 20, 2021
by Kathleen Murata
The campaign by the Business Council of Australia was created in collaboration with creative agency M&C Saatchi and supported by Facebook.
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MARKETECH Mondays feat. Singapore Institute of Technology’s deputy director for corporate communications, Royson Poh
MARKETECH Mondays feat. Singapore Institute of Technology’s deputy director for corporate communications, Royson Poh
Posted on September 20, 2021
by MARKETECH APAC
For a new episode of MARKETECH Mondays, we sat down with SIT's Royson Poh who shared how a banking background helped him navigate the waters of marketing.
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FoxyMoron Umang Puri
FoxyMoron names new creative director for North team
Posted on September 20, 2021
by Kathleen Murata
Prior to his role at Digitas India, Umang Puri was the former creative manager at FoxyMoron in the Gurugram office.
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Boutique creative agency Mad Hat Asia announces Danielle Chow as lead for SG
Boutique creative agency Mad Hat Asia strengthens leadership team in SG
Posted on September 17, 2021
by MARKETECH APAC
Danielle Chow, who is previously from PRecious Communications, will be joined by Krisha Ramos as the agency's new communications manager
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Rakuten-Advertising-Affiliate-Marketing-Blueprint
Rakuten Advertising publishes blueprint for affiliate marketing
Posted on September 17, 2021
by Teddy Cambosa
The blueprint was conceptualized and collated by the Rakuten Advertising International Collective, comprising of advertisers globally.
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Sephora India appoints RepIndia anew for social media duties
Sephora India appoints RepIndia anew for social media duties
Posted on September 16, 2021
by MARKETECH APAC
Their partnership began in 2015.
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Kerstel-Lee-Mediabrands-Content-Studio-China-Head
IPG Mediabrands appoints Kestrel Lee as head of MBCS China
Posted on September 16, 2021
by Teddy Cambosa
Lee, who now serves as the head of Mediabrands Content Studio in China, has over 20 years of experience in the industry.
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Sitecore-Southeast-Asia-Study-Marketer-Festive-Season
SEA marketers need ‘stronger boost’ on campaigns for upcoming festive season: survey
Posted on September 16, 2021
by Teddy Cambosa
Survey from Sitecore unveils that SEA marketers need a stronger reason for their campaign with the upcoming festivities.
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Lalamove regional campaign
Lalamove’s new regional campaign plays upbeat tone to encourage to ‘Lalamove it’
Posted on September 15, 2021
by MARKETECH APAC
Catered to both customers and business partners, to 'Lalamove it' is to partner with the platform for delivery needs.
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