Category: Marketing
Singapore – Publicis Groupe Asia-Pacific has appointed Naomi Michael to the newly created role of chief communications officer for APAC, where she will lead the Groupe’s regional communications strategy across markets and capabilities in one of its most diverse and high-performing regions. Michael brings...
Speaking to MARKETECH APAC exclusively about the campaign, Sai Tzy Horng, director of Julie’s Biscuits, highlighted the continued theme of its Raya campaigns on taking the time to pause and reflect.
Makati City, Philippines – Havas Red (Havas Ortega) has launched CRed, a creator marketing practice aimed at supporting brands in navigating the evolving, community-driven creator economy. The new practice formalises the agency’s creator-focused capabilities, reflecting the growing role of influencers...
Revolut customers can join a waitlist to be notified when the card goes on sale.
Japan – In its latest industry wink, Tokyo-based independent agency UltraSuperNew is offering an unexpected internship—this time to WPP CEO Cindy Rose. In a press release, the agency announced a three-month internship at its Tokyo headquarters, describing the offer as made “in a spirit of genuine generosity”,...
Singapore – Frasers Hospitality’s design-led lifestyle brand, Capri by Fraser, has launched a regional social media campaign titled ‘Capri by Fraser Takes Flight’ across Southeast Asia and Australia. The initiative coincides with the upcoming opening of the brand in Penang, Malaysia, in the second quarter...
Kuala Lumpur, Malaysia – Lotus’s Stores Malaysia, a subsidiary of CP AXTRA, has signed an agreement to acquire 100% of the issued and paid-up share capital of The Food Purveyor for MYR 1.66b (approximately THB 13.48b, or USD 425.8m). The Food Purveyor operates 50 supermarket outlets in Malaysia under...
The space is designed as an immersive retail environment featuring what the company says is its most comprehensive intellectual property (IP) product offering in the country.
Manila, Philippines – GIGIL’s latest out-of-home (OOH) campaign for Grab highlights how the company reinvests earnings from each ride and delivery to support its riders, aiming to shift passenger perceptions. The initiative demonstrates that fees do not simply go to the company but help fund programs...
Hong Kong – Prudential Hong Kong, together with VML, has unveiled a new integrated campaign that turns parental anxiety about AI into a conversation on opportunity, creativity, and future-ready children. Titled ‘Next-Gen’, the campaign responds to a joint survey with FuDan University, which found that...
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