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Category: Marketing

Google-TV-and-Emotive-AU
Google Australia taps Emotive as creative agency for Google TV
Posted on December 17, 2021
by Kathleen Murata
The partnership between Google and Emotive commences with a content made specifically for the Google TV interface.
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What’s NEXT: Creating a business case for ad fraud detection
What’s NEXT: Creating a business case for ad fraud detection
Posted on December 17, 2021
by MARKETECH APAC
Ad fraudsters have no place to be in our 2022 marketing plans. As fraudsters grow more sophisticated, so should our protection strategies.
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HiveMinds-Mohit-Grover
Madison World’s digital firm HiveMinds announces Delhi-NCR expansion
Posted on December 17, 2021
by Kathleen Murata
The new north branch of HiveMinds will be under the leadership of Mohit Grover, the company's vice president.
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Publicis-Groupe-Malaysia-100PLUS-Mandate
Publicis Groupe MY bags 100PLUS’ creative, social account
Posted on December 17, 2021
by Teddy Cambosa
The 100PLUS account win by Publicis Groupe in Malaysia will officially take effect in February 2022.
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GIC turns bus stops into urban farms for 40th anniversary
GIC turns bus stops into urban farms for 40th anniversary
Posted on December 17, 2021
by MARKETECH APAC
The living installation developed with agency 72andSunny Singapore aims to turn away from standard sustainability communications.
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BPI-BBDO-campaign
PH bank BPI launches new campaign to highlight mobile app's perks
Posted on December 17, 2021
by Kathleen Murata
The new campaign by BPI and BBDO Guerrero highlights the bank's commitment to helping customers achieve their goals.
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Colenso-BBDO-Restraining-Order-Christmas
Colenso BBDO serves up clients ‘restraining order’ as holiday gift
Posted on December 17, 2021
by Teddy Cambosa
The 'restraining order' by Colenso BBDO is a humorous take on gifts given out to clients on Christmas, and to celebrate the break.
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Jollibee-Chick'Nwich-Campaign-BBH-Singapore
Jollibee takes cues from a tech product launch to introduce ‘Chick’nwich’
Posted on December 17, 2021
by Teddy Cambosa
The campaign, made by BBH Singapore, takes cues from known tech launches for Jollibee's latest item, the 'Chick'nwich'.
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RepIndia-Ipsita-Kuthiala
RepIndia welcomes Ipsita Kuthiala as new senior account director of client strategy
Posted on December 17, 2021
by Kathleen Murata
As the new senior account director of client strategy of RepIndia, Ipsita Kuthiala will be delivering innovative campaigns for brands.
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What’s NEXT: The top personalization strategy for the increasingly nuanced consumer
What’s NEXT: The top personalization strategy for the increasingly nuanced consumer
Posted on December 16, 2021
by MARKETECH APAC
During MARKETECH APAC's panel discussion on the future of digital marketing, marketing leaders from the airline, imaging, and F&B industry unanimously agree on the top strategy brands must adopt in personalization to stay above the fast changes this pandemic.
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