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Category: Marketing

Colgate-Palmolive signs official tie-up with Shopee to grow brands on platform
Colgate-Palmolive signs official tie-up with Shopee to grow brands on platform
Posted on December 23, 2021
by MARKETECH APAC
Colgate aims to grow its digital commerce business across Southeast Asia more than 20 times by 2025.
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BBDO-Bangkok-Thasorn-Boonyanate
Thasorn Boonyanate returns to BBDO Bangkok as CCO
Posted on December 23, 2021
by Kathleen Murata
The appointment of Thasorn Boonyanate will help bolster BBDO Bangkok to the up-and-coming metaverse world.
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Ogilvy-China-Tongwei-Group-Pjoy
Ogilvy China appointed by Tongwei Group to launch new pet food brand
Posted on December 23, 2021
by Teddy Cambosa
Tongwei Group taps Ogilvy China in order to build its new pet food bran Pjoy, rolled out during the Single's Day sales festival.
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Unionbank-x-Citigroup
UnionBank to acquire Citigroup’s consumer banking business in PH
Posted on December 23, 2021
by Kathleen Murata
UnionBank’s transactions will now include Citi’s credit card, personal loans, wealth management, and real estate interests, among others.
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Deepshikha-Dharmaraj-CEO-BCW-India
Deepshikha Dharmaraj elevated to role of CEO at BCW India
Posted on December 22, 2021
by Teddy Cambosa
Deepshikha Dharmaraj will still retain her role as CEO for Genesis BCW in India.
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Kumar-Siddharath-Madison-Media-Mates
Madison Media names Kumar Siddharath as the new head of entertainment arm Mates
Posted on December 22, 2021
by Kathleen Murata
Kumar Siddharath will be creating brand solutions that will help the clients of Madison Media's entertainment arm Mates.
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NLB-campaign-Read-More-Be-More
SG’s National Library Board launches sequel of national reading campaign
Posted on December 22, 2021
by Kathleen Murata
The new campaign by NLB includes two films, which show how through reading books, people can expand their worlds and be so much more.
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What’s NEXT: Predictions for customer experience in 2022
What’s NEXT: Predictions for customer experience in 2022
Posted on December 21, 2021
by MARKETECH APAC
As we approach 2022, brush up on the trends that are sighted to be the big in CX as hybrid starts to become the preferred experience.
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Porsche-Campaign-Asia-Pacific-20-Years
Porsche’s anniv ad celebrates those who dare to chase their dreams
Posted on December 21, 2021
by Teddy Cambosa
The new ad from Porsche is in celebration of the car brand's 20 year of existence in the Asia-Pacific market.
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Tanduay-Light-Campaign
PH rum brand Tanduay Light’s new campaign encourages optimism amid worst times
Posted on December 21, 2021
by Kathleen Murata
The latest '#AllLightLang' campaign by Tanduay Light seeks to spread ‘good vibes’ to consumers who struggle in these trying times.
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