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Category: Marketing

Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
Posted on April 11, 2022
by MARKETECH APAC
Marketing heads from the grocery, QSR, consumer goods, and tech space gathered to tackle how to win in social advertising this 2022.
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MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
Posted on April 11, 2022
by MARKETECH APAC
How can loyalty marketing be key in successfully navigating a cookie-less world? Join us this April 28 in an industry discussion as we delve into the topic.
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Scoot taps VMLY&R, PHD to boost airline's creative and marketing strategy
Scoot taps VMLY&R, PHD to boost airline's creative and marketing strategy
Posted on April 11, 2022
by Teddy Cambosa
The creative partners must embrace Scoot's mission to be a low-cost carrier that prioritizes exceptional service while adhering to strict health and safety regulations.
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Dentsu Singapore names Pankaj Nayak as MD of Media Group
dentsu Singapore names Pankaj Nayak as MD of Media Group
Posted on April 8, 2022
by MARKETECH APAC
Nayak joined dentsu Singapore in 2021 as president for product strategy & delivery at the Media division.
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McDonald’s MY lightens up Bukit Bintang crosswalk, one fry at a time
McDonald’s MY lightens up Bukit Bintang crosswalk, one fry at a time
Posted on April 8, 2022
by Teddy Cambosa
The rollout of the ‘fries’ crosswalk took seven months to complete and also coincides with McDonald’s Malaysia’s 40th anniversary.
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Global PR firm Redhill expands to Middle East & Africa
Global PR firm Redhill expands to Middle East & Africa
Posted on April 8, 2022
by Teddy Cambosa
Redhill's strategic inclusion in the ADGM expands its access to new commercial prospects in Abu Dhabi and around the region.
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Ex-Manulife Julie Nestor joins Mastercard as head of marketing for APAC
Ex-Manulife Julie Nestor joins Mastercard as head of marketing for APAC
Posted on April 8, 2022
by Teddy Cambosa
Julie Nestor will also focus on deepening consumer engagement through ‘Priceless’ – Mastercard’s long-standing marketing platform.
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Uniplan-Olaf-Pempel
Uniplan names Olaf Pempel as new executive director of global communication
Posted on April 8, 2022
by Kathleen Murata
The appointment will see Olaf Pempel responsible for Uniplan’s entire communications with teams in Germany and China.
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Insurance brand de-ages cricket legend Sachin Tendulkar in new campaign
Insurance brand de-ages cricket legend Sachin Tendulkar in new campaign
Posted on April 7, 2022
by Teddy Cambosa
The campaign was created using bespoke DeepFake AI video regeneration technology to transform the cricket legend into an 11-year-old version of himself.
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Automotive group C&C Malaysia names Thomas Tok Chek Kuan as new CEO
Automotive group C&C Malaysia names Thomas Tok Chek Kuan as new CEO
Posted on April 7, 2022
by MARKETECH APAC
Tok’s new position comes after holding the role of C&C general manager and head of sales in Malaysia since January 2017.
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