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Category: Marketing

Top Story: How airasia ride looks to disrupt e-hailing as it marks regional expansion
Top Story: How airasia ride looks to disrupt e-hailing as it marks regional expansion
Posted on May 27, 2022
by MARKETECH APAC
As airasia ride launches regionally, its Regional CEO Chiew Shan Lim shared the many ways it aims to disrupt e-hailing.
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Sony Pictures Television India, Isobar make Spider-Man fans ‘Tap Into The Multiverse’ on their phones
Sony Pictures Television India, Isobar make Spider-Man fans ‘Tap Into The Multiverse’ on their phones
Posted on May 27, 2022
by Teddy Cambosa
Fans can now experience the Multiverse right on their phone and test if they’re a true Spidey aficionado with the campaign by Sony Pictures Television India and Isobar. Afterwards, they can buy or rent the movie on BookMyShow Stream today to enjoy it at home.
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Madison-Media-Ultra-and-Jyothy-Labs
Madison Media Ultra appointed as media agency of record of Jyothy Labs
Posted on May 27, 2022
by Kathleen Murata
Madison Media Ultra will be responsible for Jyothy Labs’ traditional media and digital media mandate, including TV, print, and digital.
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Universal Studios Singapore breaks ground on latest ‘Minion Land’ venture
Universal Studios Singapore breaks ground on latest ‘Minion Land’ venture
Posted on May 27, 2022
by Teddy Cambosa
Universal Studios Singapore has unveiled its newest attraction -Minion Land. Illumination's famous characters are set to welcome tourist when they open in 2024.
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Tourism-Malaysia-and-Expedia-Group
Malaysia’s tourism marketing agency ties with Expedia Group to scale inbound travel to Malaysia
Posted on May 27, 2022
by Kathleen Murata
Tourism Malaysia and Expedia Group will spotlight Malaysia’s unique tourist attractions, as well as promote variety of accommodations.
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This fried chicken ad mashes up all generation ideas into one ad–quite literally
This fried chicken ad mashes up all generation ideas into one ad–quite literally
Posted on May 27, 2022
by Teddy Cambosa
Five Star Chicken crowdsourced every idea they could get from both the young and old generation into a seven minute ad.
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Fintech Zeefi appoints Agnes Media to digital marketing duties
Fintech ZeeFi appoints Agnes Media to digital marketing duties
Posted on May 27, 2022
by Teddy Cambosa
Agnes Media's experience scaling fintech brands and focus on analytics and marketing measurement will help ZeeFi with acquisition marketing.
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WATConsult-and-CarDekho
WATConsult bags creative, social media mandate for CarDekho
Posted on May 27, 2022
by Kathleen Murata
WATConsult will now be responsible for CarDekho‘s social media management, digital creative designing, and content marketing, as well as ORM.
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dentsu appoints Saaghar sethi as president of Amplifi
dentsu appoints Saagar Sethi to lead Amplifi in India
Posted on May 26, 2022
by Teddy Cambosa
Amplifi, the supply side management platform of denstu, has announced the appointment of Saagar Sethi as its president.
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Soymilk brand Vitasoy undergoes rebranding
Soymilk brand Vitasoy undergoes rebranding 
Posted on May 26, 2022
by Teddy Cambosa
Vitasoy, the iconic soymilk beverage founded in Hong Kong, is evolving to keep up with modern consumers with a rebrand assisted by dentsu international Hong Kong.
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