Category: Marketing
The campaign was created by an all-female team, including models, creatives, and production staff, aligning with the brand’s focus on women-led storytelling.
This year’s jury, composed of the Philippines' most distinguished marketing professionals, will leverage their deep expertise to evaluate entries across a wide range of categories.
United States – Omnicom Media has appointed Ellen Griffin as the new global brand president of OMD, the world’s largest media agency network. The move, effective immediately, follows the recent naming of Bradley Rogers as CEO of OMD USA. Griffin previously served as the agency’s president and global...
Bangkok, Thailand – Mineré mineral water has launched its integrated “Young ได้อีก” (Young, even more) campaign in collaboration with several long-established Thai brands, including Siang Pure, Madam Heng, Three Lady Cooks, Maepranom, and Jones Salad. The initiative spans both digital platforms and offline...
Singapore — Marketing in the age of AI is not just about keeping up anymore—it is about actually being the one to set the pace. The Sitecore City Tour Asia 2026 was a deep dive into exactly how brands can use AI, automation, and unified platforms to deliver experiences that are not just faster, but...
Hong Kong – Hong Kong-based Wing Tai Properties is positioning its new residential development, CLOUDVIEW, as an emotional sanctuary for urbanites seeking to be connected to the city while enjoying space to breathe in its latest launch campaign. Described as a reimagining of modern living, CLOUDVIEW...
Bangkok, Thailand – Havas Thailand has appointed Navinda Kittisubkul to the newly created role of head of strategy and growth, where she will lead strategic and growth initiatives across the agency. In her new role, Kittisubkul will work closely with cross-functional teams to develop integrated solutions...
It added that the partnership would support the increased application of data and artificial intelligence (AI) within its operations.
Shanghai, China – Haircare brand CLEAR partnered with Oracle Red Bull Racing to highlight their solutions to “helmet hair” during the Formula One Chinese Grand Prix in Shanghai, using the race weekend to showcase its scalp-care technology and fan activations in the city. The activation in Shanghai provided...
India – Asian Paints has launched a new campaign for its Damp Proof product, emphasising the long-term reliability of its waterproofing solution for Indian homes. Featuring actors Ranbir Kapoor and Saurabh Shukla, the campaign underscores the brand’s message that not all waterproofing products offer...
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