Category: Marketing
Ho Chi Minh, Vietnam – Hakuhodo International Vietnam has reshuffled its senior leadership, appointing a new ASEAN Regional Chief Operating Officer and naming a successor to lead its Vietnam operations, in a move aimed at tightening integration across Southeast Asia. Effective 18 March 2026, Naoyuki...
United States – The National Basketball Association (NBA) has entered a new global marketing partnership with The Coca-Cola Company, bringing Sprite back as the league’s official global soft drink partner. The agreement marks the return of a long-running collaboration between the two brands. Coca-Cola...
Singapore – Dentsu has been appointed global agency of record for Tapestry, Inc. outside the United States, covering markets across APAC and EMEAI. The mandate includes full-service media planning and buying for Tapestry’s brands, including Coach and Kate Spade. In APAC, this spans Japan, China, South...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is promoting wellness and purpose-driven travel through its global “Healing Journey Thailand” campaign, as part of efforts to position the country as a high-value tourism destination. Launched in January under the concept “Healing is the New...
The move follows a decision by the Australian Competition and Consumer Commission (ACCC) not to renew the Marketing in Australia of Infant Formulas (MAIF) Agreement, a voluntary code that expired in February 2025.
Manila, Philippines — For many Filipino consumers who actively shape their own health and lifestyle choices, taking care of oneself is increasingly viewed not merely as a way to live longer or appear better, but as a means to cope with daily pressures and uncertainty. This insight emerges from the latest...
Manila, Philippines – IHG Hotels & Resorts is bringing back one of its most recognisable luxury brands to the Philippines, signing a new InterContinental Manila slated to open in 2032. The 212-room property will mark the return of the InterContinental flag to the capital after more than 15 years,...
The campaign film features several Malaysian personalities, including Sarimah Ibrahim in the lead role, alongside Fahrin Ahmad, Akhmal Nazri, Lyssa Jean, Wani Kayrie, Sharifah Rose, and Ayda Jebat, who is also a Watsons ambassador.
Indonesia – Krating Daeng Indonesia has launched a new campaign aiming to redefine the energy of Iftar, combining a re-energised cultural classic song with a modern take on ‘Takjil’ to connect generations and reflect evolving consumption habits. Created in partnership with Thai creative agency Yell and...
Manila, Philippines — Atome Philippines, part of Southeast Asia’s digital financial services platform Atome, has entered a year-long partnership with Jollibee Foods Corporation to enable the use and acceptance of the Atome Card across more than 1,300 Jollibee stores nationwide. The collaboration aims...
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