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Category: Marketing

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What's NEXT 2023 Interview: Giving creative freedom to influencers could actually ‘surprise’ marketers
Posted on December 6, 2022
by Teddy Cambosa
The inaugural episode of the interview series features Aaron Brooks of Vamp and Pauline Linton of Adobe sharing their insights on influencer marketing.
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Domino's makes an ‘apology’ video in humorous new campaign, teases new savings innovation launch
Posted on December 5, 2022
by Teddy Cambosa
Domino’s campaign with It’s Friday will see the launch of a new money-saving tech to make it easier for customers to save and redeem deals.
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What’s the current trend and flow in influencer marketing –and why should it matter to brands?
What’s the current trend and flow in influencer marketing –and why should it matter to brands?
Posted on December 5, 2022
by Teddy Cambosa
The latest webinar in partnership with Vamp explores the various trends and opportunities in the influencer marketing space, including how to navigate the growing content creator economy.
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Carolyn Soh moves to JCDecaux as marketing director
Carolyn Soh moves to JCDecaux as marketing director
Posted on December 5, 2022
by Teddy Cambosa
According to her LinkedIn, the appointment took effect in December this year.
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Bastion Reputation names Andrea Robertson as group client director
Posted on December 5, 2022
by Teddy Cambosa
As Bastion Reputation’s new group client director, Andrea Robertson will be working with the agency’s client roster across various sectors.
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This space-themed campaign encourages Thais to reduce sodium consumption
Posted on December 2, 2022
by Teddy Cambosa
Thai Health Promotion Foundation collaborates with Leo Burnett Thailand for 'New World' campaign, encouraging Thais to reduce sodium intake.
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SG consumer online spend on grocery, personal care items expected to rise this holiday season
SG consumer online spend on grocery, personal care items expected to rise this holiday season
Posted on December 2, 2022
by Teddy Cambosa
According to the survey, three in four Singaporeans make at least one online purchase a month, with pricing and sales discounts (50%) emerging as the top consideration factor among online shoppers looking to purchase items this holiday season.
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Accenture acquires consumer insights business Fiftyfive5 to boost customer intel offering in ANZ 
Accenture acquires consumer insights business Fiftyfive5 to boost customer intel offering in ANZ 
Posted on December 2, 2022
by MARKETECH APAC
The move will strengthen marketing arm Accenture Song in helping clients to tap data insights and performance marketing for growth and innovation.
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BMF appointed as creative agency of global car sharing marketplace Turo
BMF appointed as creative agency of global car sharing marketplace Turo
Posted on December 2, 2022
by Teddy Cambosa
As part of the partnership, BMF will be responsible for developing Turo’s brand marketing activities and growing their awareness in Australia as the business expands nationally.
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Aerospike appoints Sharon Koay as new marketing director for APAC, Japan
Posted on December 2, 2022
by Teddy Cambosa
As marketing director, Sharon Koay will be handling Aerospike’s marketing process, campaigns, budget, and goals for APAC and Japan.
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