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Category: Marketing

Singapore Airlines ad campaign
Singapore Airlines spotlights how ‘world class’ is in everything we do in latest ad campaign
Posted on February 23, 2023
by Teddy Cambosa
The ‘Welcome To World Class’ ad campaign is made in collaboration with agencies TBWA\ and PHD.
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Shailesh Iyer Wunderman
Shailesh Iyer joins Wunderman Thompson as chief strategy officer for Singapore
Posted on February 23, 2023
by Teddy Cambosa
He has a strong background in integration-driven strategic approaches across a multitude of categories and clients.
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Singtel
Singtel holds indie rock concert livestream from an underground MRT cabin to showcase 5G capabilities
Posted on February 23, 2023
by Teddy Cambosa
The concert is part of a larger six-week campaign involving content across various MRT lines and Singtel’s social media channels.
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Western Power juxtaposes small acts with gigantic efforts in new ad for electrical safety
Western Power juxtaposes small acts with gigantic efforts in new ad for electrical safety
Posted on February 22, 2023
by MARKETECH APAC
Western Power's 'Make the Safe Call' campaign launches anew with fresh scenarios of understated comic on electrical safety.
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Maggi and Dettol rated most-considered FMCG brands in Singapore
Maggi and Dettol rated most-considered FMCG brands in Singapore
Posted on February 22, 2023
by Teddy Cambosa
Based on YouGov’s BrandIndex’s Consideration score, Maggi scored 30.3 points whilste Dettol scored 34.2 points. Said metric is a measure of likelihood of purchase from the category.
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The Marketing Society new appointments
Global community The Marketing Society announces new leadership roles for Hong Kong
Posted on February 22, 2023
by Teddy Cambosa
Natalie Truong and Hina Wainwright have strong backgrounds in marketing leadership.
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Birds Eye brand platform featured img
Wunderman Thompson crafts brand platform for food brand Birds Eye to showcase its sustainability commitment
Posted on February 21, 2023
by Teddy Cambosa
The brand platform named 'An Eye For Good' is made to showcase Birds Eye's sustainable works.
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Cartelux story featured image
Australian adtech company Cartelux expands into America
Posted on February 21, 2023
by Teddy Cambosa
With the expansion, Matthew Tickell is appointed to lead its business operations in America.
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KJ Lee Wunderman Featured
KJ Lee joins Wunderman Thompson as managing director for South Korea
Posted on February 21, 2023
by Teddy Cambosa
Lee has experiences in working with various advertising companies for 20 years.
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LMG (1)
Indian marketing comms Laqshya Media Group expands to Gulf region
Posted on February 21, 2023
by Teddy Cambosa
Laqshya Media Group's move into the UAE and Gulf region is part of its wider strategy to expand globally and offer its services to clients worldwide.
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