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Category: Marketing

ASICS’ new campaign calls out AI in distorting real benefits of exercising
ASICS’ new campaign calls out AI in distorting real benefits of exercising
Posted on April 27, 2023
by Teddy Cambosa
ASICS is publicly calling on leading AI platforms to use the AI training programme to teach their AI tools what normal exercise looks and feels like – ending unrealistic and damaging depictions.
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Initiative onboards Paige Wheaton as new head of investment and partnerships
Initiative onboards Paige Wheaton as new head of investment and partnerships
Posted on April 27, 2023
by MARKETECH APAC
Wheaton brings 15 years of media experience to Initiative, beginning her career at Mediacom and spending time at several Australian independent media agencies.
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hake Shack marks 5th year in Hong Kong with newly-designed flagship store
Shake Shack marks 5th year in Hong Kong with newly-designed flagship store
Posted on April 26, 2023
by MARKETECH APAC
The brand engaged Hong Kong-Pakistani artist Ahmad Rida Nisar to help renovate its main branch located at top HK destination, ifc mall. 
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Pizza Hut Singapore
Pizza Hut SG launches AI-generated visuals to communicate new price promos
Posted on April 26, 2023
by Teddy Cambosa
The campaign will also represent a new category of different value deals that customers can look out for in the coming months to take even more advantage of Pizza Hut Singapore’s offerings.
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The Company We Keep names Stu Hipwell as new executive creative director
The Company We Keep names Stu Hipwell as new executive creative director
Posted on April 26, 2023
by MARKETECH APAC
The new appointments are announced as The CWK prepares to celebrate its 5th anniversary.
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Colgate’s Aussie leg pushes for stronger inclusivity in sports, helms dev’t of innovative sports gear
Colgate’s Aussie leg pushes for stronger inclusivity in sports, helms dev’t of innovative sports gear
Posted on April 26, 2023
by MARKETECH APAC
Colgate in Australia funds the creation of a special type of head gear for hard-hearing athletes. Called 'Hear Gear', the headpiece is developed to make space for hearing implants.
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foodpanda appoints Luc Andreani as new chief operating officer
foodpanda appoints Luc Andreani as new chief operating officer
Posted on April 26, 2023
by Teddy Cambosa
Andreani has been with foodpanda for over six years, starting off as the managing director for Singapore before moving to the role of managing director for Japan.
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International ad regulatory body ICAS re-elects ASCI’s Manisha Kapoor as VP
International ad regulatory body ICAS re-elects ASCI’s Manisha Kapoor as VP
Posted on April 26, 2023
by Teddy Cambosa
ASCI's Manisha Kapoor has been an active member of ICAS at the forefront of advocating for ethical advertising and consumer protection. 
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Global PR network PRBI to gather industry professionals in Milan this May to tackle pertinent issues in PR, comms
Global PR network PRBI to gather industry professionals in Milan to tackle pertinent issues in PR, comms this May
Posted on April 25, 2023
by MARKETECH APAC
Member agencies of the network to grace the said industry event will be coming from the markets of North America, Europe, Asia Pacific, South America, and Australia. 
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DBS Bank spotlights its amplified benefits in new ‘One DBS’ brand campaign
DBS Bank India spotlights its amplified benefits in new ‘One DBS’ brand campaign
Posted on April 25, 2023
by Teddy Cambosa
DBS Bank India's brand film titled ‘Live More, Bank Less’ was made with Leo Burnett, who also led the film production and conceptualisation.
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