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Category: Marketing

Global creative agency Amplify launches documentary on how the biggest brands build the world around us
Global creative agency Amplify launches documentary on how the biggest brands build the world around us
Posted on April 24, 2023
by MARKETECH APAC
Called ‘escape into: the evolution of worldbuilding’, Amplify has developed bespoke content that will pull together creative and marketing experts from the biggest brands to explore how they ultimately shape the world around us. 
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WPP acquires sonic branding agency amp, to be integrated into Landor & Fitch
WPP acquires sonic branding agency amp, to be integrated into Landor & Fitch
Posted on April 24, 2023
by Teddy Cambosa
amp’s expertise will strengthen WPP’s offer in experiential branding and its ability to create high-quality, differentiated, and ownable sound experiences for clients.
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WPP officially consolidates firms Superunion and Design Bridge as ‘Design Bridge and Partners’
WPP officially consolidates firms Superunion and Design Bridge as ‘Design Bridge and Partners’
Posted on April 24, 2023
by MARKETECH APAC
The planned merger was first announced in 2022.
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Yummy United inaugurates its ‘kids board of directors’ in Asia
Yummy United inaugurates its ‘kids board of directors’ in Asia
Posted on April 24, 2023
by Teddy Cambosa
Yummy United’s Kids BODs launch is in partnership with Food Union to rebrand its existing frozen cheese curd snack line, Lakto.
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Outbrain announces key appointments to C-suite team
Outbrain announces key appointments to C-suite team
Posted on April 24, 2023
by Teddy Cambosa
The newly-appointed executives will support Outbrain’s growth by building upon the company’s existing technologies and product offerings to align with the evolving needs of publishers, brands and advertisers.
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Whisper campaign featured image
Whisper crafts a campaign to break the stereotypes about periods being ‘impure’
Posted on April 20, 2023
by Teddy Cambosa
A study reveals that 1 out of 5 girls in India drop out of school every year due to a lack of period education.
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M&C Saatchi KL appointed as lead creative agency for Toyota Vios launch
M&C Saatchi KL appointed as lead creative agency for Toyota Vios launch
Posted on April 20, 2023
by Teddy Cambosa
The 'Defy Expectations' campaign for the Toyota Vois kicked off recently this March 20, with a media launch followed by film, print, digital and OOH presence.
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Manulife HK appoints new chief strategy officer, chief communications officer
Manulife HK appoints new chief strategy officer, chief communications officer
Posted on April 20, 2023
by Teddy Cambosa
Together, the executives will report directly to Patrick Graham, chief executive officer of Manulife Hong Kong and Macau.
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SDAC Ford MY unveils music video that’s ‘more than you expect’ in new Raya campaign
SDAC Ford MY unveils music video that’s ‘more than you expect’ in new Raya campaign
Posted on April 20, 2023
by Teddy Cambosa
SDAC Ford and Initiative's music video release intends to send Raya wishes to consumers as they make their way back to their hometowns.
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Ariel India returns with gender equality campaign, strikes a chord with story on senior marriage
Ariel India returns with gender equality campaign, strikes a chord with story on senior marriage
Posted on April 20, 2023
by MARKETECH APAC
Ariel India does it again. The latest ad on its yearly campaign 'Share The load' focuses on the plight of couples that are growing in distance.
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