Category: Marketing
As a part of its global campaign that reimagines the future of sport, Nike has singled out the pressure to be perfect as a key barrier Gen Z faces in Japan. Rather than depict elite-level athletes dominating flawlessly, Nike has built a story around a relatable Gen Z protagonist.
To remind Taiwanese who are looking for value that they will never have to consider eating dirt again because of Uber One's member savings and exclusive deals, which are all accessible at their hands, Special reverse-engineered the culturally resonant insight and created a series of humorous scenari...
LKY: THE EXPERIENCE is an immersive exhibition commemorating the late Lee Kuan Yew's 100th birth anniversary. This captivating experience, created by Lucid Experiences in collaboration with TRCL and the Community Chest, was launched on October 6, 2023, along with the launch campaign 'Uncover the person...
This strategic collaboration marks a significant step in ALDO’s growth journey, aiming to captivate the thriving markets of the Philippines and Vietnam by leveraging Dentsu Creative’s expertise in executing these strategies.
The suspension of operations comes days after MYAirline had announced key leadership changes, with long-time CEO Rayner Teo stepping down due to health constraints.
Independent creative agency GOVT Group has officially launched MINISTRY, a hybrid consulting and agency model, and has appointed Kelvin Koo as its new managing director and partner.
Digital agency DEPT has partnered with SXSW Sydney for the launch of its DEPT Garden House event after its announcement to unite its Australia teams under one brand to elevate clients' digital experiences.
In this narrative, we take a look of his accomplishments within the company, what his industry insights are, and what he aspires as a marketing leader moving forward.
Around 70% of marketing decision-makers worldwide are investing more than half of their budgets in long-term initiatives, with 78% remaining optimistic in the future regardless of ongoing crises, a study from GfK revealed.
For the inaugural piece of MARKETECH APAC’s Milestones Series, we talked with Mark Opao, communications planning partner for APAC and META at Kaspersky, to share one of his greatest milestones — having a successful career in Singapore and China for the past 12 years and counting.
