Category: Marketing
According to the airport operator, the project forms part of a broader infrastructure development aimed at supporting the rapidly expanding Western Sydney region, which is already considered Australia’s third-largest economy.
India – Livpure has partnered with SW Network to lead its digital communications as the brand seeks to strengthen its presence in the wellbeing space. The collaboration comes amid growing consumer interest in health and everyday wellness, with brands increasingly focusing on how they engage audiences...
Before joining WPP, Choueiri led enterprise-wide strategic initiatives at The Estée Lauder Companies. Her work included shaping the company’s “One ELC” operating model and transforming its enterprise marketing, data and analytics capabilities.
Hong Kong – The Ogilvy Group Hong Kong has promoted Duffy Lau to Chief Executive Officer, effective immediately, as it strengthens leadership across its two agency brands, Ogilvy and Grey. Duffy, previously Managing Director of Grey Hong Kong, will oversee people, clients and growth across The Ogilvy...
The agency said the new mandates reflect early market traction after entering the Malaysian market and highlight its ability to secure work across multiple sectors shortly after launch.
The initiative highlights the physically demanding nature of the Ramadan–Raya period, when long days of visiting and hosting celebrations take place in warm conditions.
Singapore – Vistar Media is strengthening its Singapore team with three new appointments, as programmatic digital out-of-home (DOOH) gathers pace across Southeast Asia. The firm, part of T-Mobile Advertising Solutions, has named Haravin K as Senior Business Director, Dawn Neca as Account Director, and...
Hong Kong – Cathay Cargo has unveiled its latest campaign with Leo Hong Kong, highlighting how its digital solutions are designed with a human touch to better address the needs of a complex and fast-moving logistics industry. Built around the idea that “we’ve already built the answers”, the campaign...
As part of the agreement, BOSS branding will also appear across the venue, including inside Rod Laver Arena.
Through the partnership, the airline aims to better engage international travellers across multiple markets while reinforcing its position as Malaysia’s national carrier.
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